Marketing Professional

Windy Street Consultants; Gurugram District; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Windy Street Consultants in India is seeking an experienced marketing leader to own end-to-end execution, bridging the AVP of Marketing with a three-person team. The role blends hands-on IC work with coaching and mentoring in a fast-moving, lean environment.

You will drive data-informed campaigns across LinkedIn, email, webinars, and SEO, shape GTM plays, and own lead generation initiatives for a services business.

Qualifications

• 5-6 years of hands-on experience in B2B marketing.

Responsibilities

• Translate the AVP's priorities into briefs, timelines, and quality standards for the team.
• Bridge between AVP and team: unblock execution issues, review progress, and keep campaigns on track.
• Run regular check-ins and give constructive feedback to help the team grow.
• Own project and campaign timelines end-to-end with cross-functional handoffs (content, design, web, video).
• Use data and analytics to identify what’s working and where the next opportunity sits.
• Design and drive go-to-market strategies for new service lines or campaigns.
• Build and optimise lead generation programs across LinkedIn, email, webinars, SEO.
• Apply positioning/launch rigor from tech products to Windy Street’s services.
• Test and iterate on campaign angles; report what’s converting and what to double down on.
• Represent marketing in cross-functional leadership conversations grounded in pipeline impact.

Skills

B2B marketing

lead generation

demand generation

data analytics

campaign management

go-to-market strategy

team mentoring

communication skills

Education

Bachelor's degree in Marketing/Business/Communications

MBA or relevant postgraduate certification

Tools

CRM/lead data

Job description

Role Overview

We are looking for someone to own end-to-end marketing execution at Windy Street and act as the bridge between the AVP of Marketing and the marketing team. This is a half people management - leading and coaching a team of three (design social, web/ops, and visuals/video) - and half individual-contributor work, where youll dig into data yourself to shape new marketing strategies, campaigns, and go-to-market plays. Youll bring hands-on B2B marketing experience, a strong lead generation orientation, and comfort in operating in a fast moving, resource-lean environment where youre building as much as youre managing

Key Responsibilities

• Manage and mentor a team, translating the AVPs strategic priorities into clear briefs, timelines, and quality standards for the team to execute against.
• Act as the day-to-day bridge between the AVP of Marketing and the team: unblock execution issues, review work-in-progress, and ensure campaigns stay on track without needing the AVP in every detail.
• Run regular check-ins and reviews with each team member, give direct and constructive feedback, and help the team grow their craft, while flagging performance or capability gaps to the AVP early.
• Own project and campaign timelines end-to-end, ensuring cross-functional handoffs (content, design, web, video) happen smoothly and deadlines are met.
• Use data- website analytics, campaign performance, funnel metrics, CRM/lead data- to identify whats working, what isnt, and where the next opportunity for growth sits.
• Design and drive go-to-market strategies for new service lines, campaigns, or offerings, from positioning and messaging through to channel selection and launch execution.
• Build and optimise lead generation programs across owned, earned, and paid channels (LinkedIn organic and paid, email/cold outreach, webinars, SEO-driven content) tailored to a B2B, relationship-driven sales cycle.
• Bring a point of view on marketing tactics and channels informed by prior experience launching tech products even though Windy Street is a services business, apply the same rigor around positioning, launch sequencing, and early adopter targeting where relevant.
• Continuously test and iterate on campaign angles, messaging, and channels; report back on whats converting and recommend where to double down or cut.
• End-to-End Marketing Ownership Take full ownership of marketing initiatives from strategy through execution to reporting - spanning content, campaigns, web, paid, organic social, and email - without needing heavy handholding at any stage.
• Partner closely with the AVP of Marketing on planning cycles, budget allocation, and prioritisation across competing initiatives.
• Represent marketing in cross-functional conversations with leadership, ensuring campaigns and strategies are grounded in business goals and pipeline impact.

Pre-requisites

• 5-6 years of hands-on experience in B2B marketing, with a strong track record in lead generation and demand generation.
• Proven experience designing and driving go-to-market strategies, from positioning through launch and iteration.
• Some experience launching tech products in the market (product marketing, launch planning, or GTM execution in a tech/startup environment).
• Experience managing or mentoring a small team, with the ability to both delegate and roll up your sleeves.
• Strong, demonstrated ability to use data (analytics, campaign metrics, CRM/lead data) to inform and adjust marketing strategy, not just report on it.
• End-to-end marketing exposure: comfortable across content, digital/paid, organic social, email, and web, even if not deeply specialised in each.
• Excellent written and verbal communication skills; able to translate strategy into clear briefs for a creative/execution team.
• Comfortable operating with ambiguity and limited resources, prioritising ruthlessly in a fast-paced, deadline-driven environment.
• Bachelor's degree in marketing, Business, Communications, or a related field; MBA or relevant postgraduate certification is a plus.
• Prior experience in professional/financial services, or interest in the US accounting/PE landscape, is a plus though not required.
• Exposure to email marketing is a plus.