Digital Marketing Manager

NYEI; Maharashtra; On-site; INR 900,000 - 1,500,000; Full time

Job summary

NYEI is seeking a strategic Marketing lead to shape our digital presence in India. You will establish positioning, identify target audiences, and create multi-channel plans aligned with business goals.

Lead cross-functional programs from concept to execution, using insights to drive future campaigns and lead nurturing strategies. You will collaborate with email, performance marketing, and web teams while managing social media and employer branding.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• Excellent written and verbal communication essential.
• Proven experience creating marketing plans and campaigns.
• Strong PM, multitasking, and decision-making skills.
• Metrics-driven with creativity in mind.
• Experience with marketing automation and CRM tools.
• Proficiency in online marketing and social media strategy.

Responsibilities

• Work with creative teams to develop briefs and direction for ads across channels.
• Conceptualize multi-channel campaigns spanning the customer lifecycle.
• Maintain content and updates for touchpoints, budgets, events, and processes.
• Gather market insights to inform outreach and generate qualified leads.
• Measure impact of initiatives and optimize strategies accordingly.
• Present ideas and results to teams and senior leaders on budgets.

Skills

Written comms

Verbal comms

Marketing plans

Campaign development

PM & multitasking

Data-driven marketing

Marketing automation

CRM tools

Online marketing

Social media

Education

Bachelor’s degree in marketing, business, or related field

Master’s degree

Tools

Marketing automation

CRM tools

Job description

If you're passionate about leveraging digital channels to drive growth and have a proven track record in strategic marketing initiatives, we want to hear from you! Join us in shaping the future of our brand and expanding our digital presence.

Role Objectives

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Experience in US market is important
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
• Managing social media campaigns and working on employer branding

Job Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

• Bachelor’s degree in marketing, business, or related field, Master’s degree is a plus
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy