Product Head – B2C Growth

Silentinfotech; Ahmedabad District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Silentinfotech is seeking a growth-focused Head of Digital Marketing with 10+ years of experience in B2C marketing, performance marketing, brand building, customer acquisition and digital growth. The role leads strategy, planning to execution, campaign optimization, team management and revenue growth.

The candidate will head the complete digital marketing function, drive acquisition, brand visibility, lead generation and online sales, while coordinating with sales, design, content, product and

Qualifications

• 10+ years of experience in digital marketing, preferably in B2C
• Strong track record in scaling consumer-focused campaigns
• Expertise in paid ads, SEO, social media, content and analytics
• Experience leading marketing teams and managing budgets

Responsibilities

• Build and execute the complete B2C digital marketing strategy
• Plan and manage paid campaigns across Google, Meta, LinkedIn, YouTube, Instagram
• Drive customer acquisition, brand visibility, lead generation and online sales
• Manage SEO, social media, content marketing, email marketing, influencer marketing and automation
• Track ROI, CAC, conversion rates, traffic, engagement and revenue
• Manage marketing budgets and ensure maximum return on spend
• Collaborate with sales, design, content, product and leadership teams
• Build and manage a digital marketing team with clear KPIs
• Improve website traffic, landing pages and customer conversion journeys
• Coordinate with vendors and agencies for performance marketing, SEO, content, design, video production, influencer marketing, PR, automation and tools
• Monitor vendor performance and maintain strong relationships

Skills

Digital marketing

B2C marketing

Performance marketing

Team leadership

Budget management

Tools

Google Ads

Meta Business Suite

Google Analytics

SEO tools

Job description

We are looking for an experienced Digital Marketing Head with around 10+ years of experience and strong expertise in B2C marketing, performance marketing, brand building, customer acquisition, and digital growth.

The candidate should be able to lead the complete digital marketing function -from strategy and planning to execution, campaign optimization, team management, and revenue growth.

Key Responsibilities

• Build and execute the complete B2C digital marketing strategy
• Plan and manage paid campaigns across Google, Meta, LinkedIn, YouTube, Instagram, and other platforms
• Drive customer acquisition, brand visibility, lead generation, and online sales
• Manage SEO, social media, content marketing, email marketing, influencer marketing, and automation campaigns
• Track and improve ROI, CAC, conversion rates, traffic, engagement, and revenue
• Manage marketing budgets and ensure maximum return on spend
• Work closely with sales, design, content, product, and leadership teams
• Build and manage a digital marketing team with clear KPIs
• Improve website traffic, landing pages, and customer conversion journeys
• Coordinate with external vendors, agencies, freelancers, and service providers required for digital marketing activities
• Identify, evaluate, negotiate, and onboard vendors for services such as performance marketing, SEO, content, design, video production, influencer marketing, PR, automation, and marketing tools
• Ensure vendors deliver quality work on time and within the approved budget
• Monitor vendor performance and maintain strong working relationships with external partners

Required Experience

• 10+ years of digital marketing experience
• Strong hands-on experience in B2C marketing
• Proven success in scaling consumer-focused campaigns
• Strong knowledge of paid ads, SEO, social media, content, email marketing, and analytics
• Experience in managing marketing teams and budgets
• Strong understanding of funnels, customer behavior, branding, and conversion optimization
• Experience with tools like Google Ads, Meta Business Suite, Google Analytics, Search Console, CRM, and email marketing platforms

Preferred Skills

• Experience in consumer products, e-commerce, apps, SaaS, hardware products, or lifestyle brands
• Good understanding of influencer marketing and brand collaborations
• Strong analytical, creative, and leadership skills
• Ability to work in a fast-growing environment

What We Are Looking For?

We are looking for a growth-focused marketing leader who can take ownership of the complete digital marketing function and help scale the brand in the B2C market.

The ideal candidate should be strategic, creative, data-driven, and execution-oriented.

Why Join Us

• Lead the complete B2C digital growth function
• Work on high-potential products and campaigns
• Direct involvement with leadership and business strategy
• Freedom to build, experiment, and scale marketing channels
• Opportunity to build and lead a strong marketing team