Marketing Executive

falchionxeniaa; Pune District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Collaborative work culture

Clear career progression

Competitive compensation

Job summary

A fast-growing SaaS platform in Pune is seeking a Marketing Executive to enhance digital presence and support business growth. The ideal candidate will have at least 3 years of experience in digital marketing, collaborating closely with various teams to execute campaigns and drive brand visibility within the SaaS and restaurant-tech ecosystem. You will be responsible for planning and optimizing marketing initiatives, conducting market research, managing CRM data, and analyzing campaign performance. This role provides competitive compensation and ample opportunities for career progression.

Qualifications

• Minimum 3 years of hands-on experience in marketing or B2B SaaS marketing.
• Excellent written and verbal communication skills.
• Strong analytical mindset combined with creativity.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Conduct market and competitor research.
• Drive SEO initiatives including keyword research and optimization.

Skills

Digital marketing fundamentals

SEO

Content marketing

Social media strategy

Education

Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Media

Tools

CRM tools

Google Analytics

SEO tools

Job description

About Us

FalchionXenia is a fast-growing SaaS platform transforming Point-of-Sale (POS) operations for restaurants and hospitality businesses. We empower establishments to operate smarter and more efficiently through cutting-edge technology and exceptional support. As we continue to scale, we are building a team that is passionate, ambitious, and growth-driven.

Role Overview

We are looking for an experienced Marketing Executive to strengthen our digital presence and support business growth initiatives. The ideal candidate will collaborate closely with marketing, sales, and design teams to execute campaigns, drive brand visibility, and contribute to demand generation in the SaaS and restaurant-tech ecosystem.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media and online channels.
• Conduct market and competitor research within the restaurant-tech and SaaS domains to identify growth opportunities.
• Drive SEO initiatives, including keyword research, on-page optimization, and content strategy recommendations.
• Create and refine marketing content such as social media posts, landing page copy, campaign messaging, and blogs.
• Manage and maintain CRM data, leads database, and follow-up tracking in coordination with the sales team.
• Support branding initiatives, positioning strategies, and weekly marketing planning sessions.
• Collaborate with internal teams on event promotions, product launches, and hiring-related marketing campaigns.
• Prepare and manage marketing collaterals including pitch decks, product brochures, case studies, presentations, and digital assets.
• Track campaign performance and prepare regular reports with actionable insights.

Requirements

• Minimum 3 years of hands-on experience in marketing, digital marketing, or B2B SaaS marketing.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Media, or a related field.
• Strong understanding of digital marketing fundamentals, including SEO, content marketing, and social media strategy.
• Experience working with CRM tools, lead management systems, and basic analytics platforms.
• Excellent written and verbal communication skills.
• Strong analytical mindset combined with creativity and attention to detail.
• Ability to manage multiple initiatives and work effectively in a fast-paced environment.

Preferred Skills

• Prior experience in SaaS, B2B, or restaurant-tech marketing.
• Familiarity with Google Analytics, Search Console, and SEO tools.
• Understanding of marketing funnels, lead nurturing, and demand generation.
• Experience collaborating with design and sales teams.

What We Offer

• Opportunity to work in a high-growth SaaS product company.
• Collaborative, transparent, and learning-focused work culture.
• High ownership and visibility across marketing initiatives.
• Clear career progression and skill development opportunities.
• Competitive compensation aligned with experience and performance.