Vacancy For Assistant Brand Manager

One Sgg; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

One Sgg in Mumbai is seeking an experienced Brand Marketing professional to drive brand plans and consumer engagement. You will lead campaigns across digital, retail, and offline channels, and partner with agencies to optimize ROI.

The role requires 3–5 years in FMCG/consumer goods, strong collaboration, and a proven track record in portfolio management.

Qualifications

• 3 to 5 years of experience in brand management, marketing, digital marketing, or related roles.
• Experience in FMCG, consumer goods, retail.

Responsibilities

• Brand management: develop and execute annual brand plans and growth strategies.
• Marketing & Campaign Management: plan, coordinate, and execute integrated campaigns across channels.
• Digital Marketing: support social media, performance marketing, and analytics.
• Consumer & Market Insights: conduct market research and analyze sales data.
• Sales & Commercial Support: collaborate with sales and trade marketing to drive objectives.
• Budget & Performance Management: assist in budgeting and ROI tracking.
• Stakeholder Management: manage internal and external stakeholders.

Skills

Brand management

Digital marketing

Campaign planning

Market research

Analytics

Job description

Role & responsibilities

Key Accountability

Key Activities

Brand Management

• Support the development and execution of annual brand plans and growth strategies.
• Maintain brand positioning and ensure consistency across all customer touchpoints.
• Monitor brand health metrics, market share, and competitive activities.
• Assist in product launches,packaging updates, and portfolio management.

Marketing & Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns across digital, social, retail, and offline channels.
• Collaborate with creative,media, PR, and digital agencies to develop campaign assets.
• Support content planning,influencer partnerships, and customer engagement initiatives.
• Develop marketing calendars and manage campaign timelines.

Track campaign performance and optimize activities based on results

Digital Marketing

• Support social media marketing,and performance marketing initiatives.
• Monitor website, social media,and digital campaign analytics.
• Coordinate and collaborate for paid media activities with internal teams or agencies.
• Identify opportunities to improve digital reach, engagement, and conversion rates.

Consumer & Market Insights

• Conduct market research to understand consumer behavior, trends, and competitor activities.
• Analyze sales data, customer feedback, and campaign performance metrics.
• Generate actionable insights and recommendations for brand and marketing strategies.

Sales & Commercial Support

• Partner with sales and trade marketing teams to drive business objectives.
• Support promotional planning and retail activation programs.
• GTM plans

Budget & Performance Management

• Assist in managing marketing budgets and tracking expenditures.
• Monitor ROI and effectiveness of marketing investments.
• Prepare performance reports and business review presentations for stakeholders.

Stakeholder Management:

• Manage internal and external stakeholders

Preferred candidate profile

• 3 to 5 years of experience in brand management, marketing, digital marketing, or related roles.
• Experience in FMCG, consumer goods, retail