Associate Manager Consultant - FMCG/Retail

Bridgegap Management Consultants LLP; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading consulting firm in Hyderabad is seeking an Associate Manager Consultant with extensive experience in Brand Management and Marketing. The role requires leadership in driving brand strategy, managing marketing initiatives, and leveraging data-driven insights for business impact. Candidates should have 12–15 years of relevant experience and strong skills in team and stakeholder management. This on-site position does not offer work from home options and requires strong strategic and analytical capabilities.

Qualifications

• 12–15 years of experience in Brand Management / Marketing.
• Strong leadership capability and cross-functional coordination required.
• Proven ability to manage end-to-end brand management initiatives.

Responsibilities

• Lead development of Annual Marketing Plans aligned with business objectives.
• Drive brand positioning, communication strategy, and campaign direction.
• Conceptualize and oversee integrated marketing campaigns.
• Ensure timely execution of marketing initiatives within approved budgets.
• Act as a key liaison between management and external agencies.

Skills

Strong strategic thinking and business acumen

Advanced analytical and problem-solving skills

Proven project management and execution capability

Excellent communication and presentation skills

Strong stakeholder management and leadership abilities

Ability to work in a fast-paced, target-driven environment

Job description

EXPERIENCE: 12–15 years of experience in Brand Management / Marketing

WORK MODE: On-site (No Work from Home / Flexi Working Option)

ROLE OVERVIEW

The Associate Manager Consultant will be responsible for leading a team, driving brand strategy, leading marketing initiatives, managing agency partners, and delivering business impact through data-driven insights. The role requires strong leadership capability, cross-functional coordination, and ownership of end-to-end brand management initiatives.

KEY RESPONSIBILITIES

Strategic Planning & Brand Management

• Lead development of Annual Marketing Plans aligned with business objectives
• Drive brand positioning, communication strategy, and campaign direction
• Translate consumer and market insights into actionable brand strategies
• Identify growth opportunities through category and market analysis

Campaign Development & Execution

• Conceptualize and oversee integrated marketing campaigns (online & offline)
• Provide strategic direction and manage external creative, advertising, and digital agencies
• Ensure timely execution of marketing initiatives within approved budgets
• Monitor campaign effectiveness and optimize based on performance metrics
• Lead market research initiatives (primary & secondary) to derive actionable insights
• Conduct periodic market visits to assess on-ground realities
• Drive competition tracking and provide strategic recommendations
• Proactively monitor category trends, product launches, and innovations

Stakeholder & Team Management

• Act as a key liaison between management, sales teams, trade partners, and external agencies
• Build strong relationships with trade partners to gather market intelligence
• Present strategic insights and performance reports to senior management
• Lead brainstorming sessions and guide junior team members

Activations & On-Ground Marketing

• Spearhead offline brand activations (malls, residential communities, parks, etc.)
• Evaluate new promotional avenues and partnerships
• Ensure seamless coordination between agencies, sales teams, and client stakeholders

Data & Reporting

• Own brand performance dashboards and reporting mechanisms
• Consolidate data from multiple sources and present structured insights
• Develop hypotheses around business challenges and drive solution-oriented discussions

SKILLS & COMPETENCIES

• Strong strategic thinking and business acumen
• Advanced analytical and problem-solving skills
• Proven project management and execution capability
• Excellent communication and presentation skills
• Strong stakeholder management and leadership abilities
• Ability to work in a fast-paced, target-driven environment

BEHAVIOURAL TRAITS

• Ownership mindset with high accountability
• Strong leadership presence
• Collaborative and team-oriented
• Ability to influence and drive alignment across functions