Brand Manager

Walkaroo International; Coimbatore District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Walkaroo International in India seeks a seasoned Brand Manager to own the annual brand, communication and marketing plan in line with product launches and seasonal calendars.

You will drive masterbrand positioning, guidelines, and messaging across all consumer touchpoints, leading campaigns across TV, digital, retail and events while coordinating with sales and product teams.

Qualifications

• MBA/PGDM in Marketing from a reputed institute.
• 7–11 years of brand management/marketing experience with consumer brand-building.
• Experience in FMCG, footwear, apparel, lifestyle, consumer durables or D2C.

Responsibilities

• Develop and own the annual brand, communication and marketing plan aligned with product launches and festive calendars.
• Own masterbrand positioning, identity, tone, messaging and brand guidelines across all consumer touchpoints.
• Lead integrated campaigns across TV, print, digital, social, retail, events and BTL.
• Manage creative, media and production agencies and the end-to-end marketing calendar.
• Drive digital, social, influencer, performance and e-commerce marketing with internal and external teams.
• Partner with Sales and Trade Marketing to drive brand pull and sell-through across General Trade, Modern Trade and E-commerce.
• Lead brand-building initiatives across North, West and East India.
• Plan and execute brand activations, launch events and consumer engagement programmes.
• Track campaign ROI, brand health, consumer insights and category trends, providing actionable recommendations.
• Collaborate with Product, Sales, Content, PR, Design and other stakeholders on consumer-led opportunities.

Skills

Brand strategy

Campaign management

Agency management

Data analysis

Excel

PowerPoint

Education

MBA / PGDM in Marketing

Tools

PowerPoint

Excel

Job description

Role & responsibilities

Key Responsibilities

• Develop and own the annual brand, communication and marketing plan, aligned with product launches, trends and festive calendars.
• Own masterbrand positioning, identity, tone, messaging and brand guidelines across all consumer touchpoints.
• Lead integrated campaigns across TV, print, digital, social, retail, events and BTL.
• Manage creative, media and production agencies and the end-to-end marketing calendar.
• Drive digital, social, influencer, performance and e-commerce marketing in coordination with internal and external teams.
• Partner with Sales and Trade Marketing to drive brand pull and sell-through across General Trade, Modern Trade and E-commerce.
• Lead brand-building initiatives across North, West and East India.
• Plan and execute brand activations, launch events and consumer engagement programmes.
• Track campaign ROI, brand health, consumer insights and category trends, providing actionable recommendations.
• Collaborate with Product, Sales, Content, PR, Design and other stakeholders on consumer-led opportunities.

Preferred candidate profile

• 7-11 years of experience in brand management/marketing, with strong consumer brand-building experience.
• Experience in FMCG, footwear, apparel, lifestyle, consumer durables or D2C.
• Proven end-to-end ownership of national/multi-region brand campaigns.
• Strong knowledge of ATL, digital, performance, social and retail/BTL marketing.
• Experience managing agencies/media partners and working with Sales & Product teams.
• Data-driven approach with strong consumer research, brand-health, Excel and PowerPoint skills.
• MBA / PGDM / Post-Graduate in Marketing from a reputed institute.