Junior Brand Manager

Nobel Hygiene Limited; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Nobel Hygiene Limited in Mumbai is seeking an experienced Brand/Trade Marketing professional to lead consumer and market insights, product launch support, and budget reviews. The role focuses on delivering 360° campaigns, strong trade activation, and performance analytics.

You will collaborate with Sales, Supply Chain, and Regulatory teams to ensure timely rollouts, disciplined spend tracking, and impactful brand messaging across channels.

Qualifications

• MBA in Marketing preferred.
• Bachelor's degree in marketing, business administration, or related field.
• 3–5 years in Brand/Trade Marketing or Category Management in FMCG/hygiene sectors.

Responsibilities

• Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaigns deliver on time and on brief.
• Manage execution of 360° campaigns across ATL, BTL, Digital, PR, and Influencer Marketing with trackers and timelines.
• Ensure consistent brand messaging and visual identity across all consumer touchpoints.
• Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.
• Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.
• Develop POSM, visibility programs, and promotions to improve offtake and track deployment and effectiveness in market.
• Conduct regular market visits to audit execution and gather trade feedback.
• Monitor competition, pricing, promotions, and category trends; maintain competitive intelligence trackers.
• Analyze sales data (channel/state/SKU) and brand health; translate findings into recommendations.
• Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout.

Skills

Data Fluency

Marketing Execution

Commercial Understanding

Advanced Excel

PowerPoint

Stakeholder Management

Willingness to travel

Education

MBA in Marketing

Bachelor’s in Marketing or BA

Tools

Nielsen

Job description

• Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.
• Manage execution of 360° campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.
• Ensure consistent brand messaging and visual identity across all consumer touchpoints.
• Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.
• Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.
• Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.
• Conduct regular market visits to audit execution and gather trade feedback.

3. Consumer & Market Insights (15%)

• Manage consumer research execution briefing, fieldwork coordination
• Monitor competition, pricing, promotions, and category trends- maintain competitive intelligence trackers.
• Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputsand translate findings into actionable recommendations.

4. Product Launch Support (20%)

• Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products.
• Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.

5. Budget Tracking & Reviews (10%)

• Track A&P spends against plan- manage PO/invoice hygiene and monthly reconciliation with Finance.
• Track campaign ROI and flag corrective actions.
• Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations.

Educatio

• nMBA in Marketing (preferred)
• .Bachelor’s degree in marketing, Business Administration, or a related discipline

Experience & Skil

• ls3–5 years in Brand Management, Category Management, or Trade Marketin
• g.FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferre
• n.Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferre
• d.Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM developmen
• t.Commercial Understanding: Working knowledge of A&P budgets and P&L driver
• s.Tools: Advanced Excel and PowerPoin
• t.Ways of Working: Strong communication, stakeholder management, and cross-functional follow-throug
• h.Mobility: Willingness to travel for market visits and trade audit
• FitExecution-first mindset- bias for closing loops, not just opening th
• em.Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregive
• rs.High ownership on trackers, timelines, and follow-ups across agencies and internal tea