Assistant Brand Manager / Brand Manager

hhcil; West Bengal; On-site; INR 760,456 - 1,140,684; Full time

Job summary

hhcil is seeking an Assistant Brand Manager / Brand Manager located in West Bengal. This role involves developing brand strategies and executing marketing initiatives to drive market share and brand health.

The ideal candidate should have an MBA in Marketing and 2-6 years of relevant brand management experience, preferably in FMCG or personal care. Strong analytical and communication skills are essential.

Qualifications

• 2–6 years of relevant experience in brand management (FMCG/personal care preferred).
• Strong analytical, communication, and project management skills.
• Creative thinking with a consumer-first mindset.

Responsibilities

• Develop and execute brand strategies to drive market share, sales, and brand health.
• Plan and implement ATL/BTL campaigns and digital marketing initiatives.
• Conduct consumer research and market analysis to understand trends, competition, and customer insights.
• Monitor brand performance through market share, sales trends, and KPIs.
• Coordinate with cross-functional teams (R&D, sales, packaging, supply chain) for product development and launches.
• Manage budgets, forecasts, and promotional spends effectively.

Skills

Analytical skills

Communication skills

Project management skills

Creative thinking

Education

MBA in Marketing from a reputed institute

Job description

Overview

Position: Assistant Brand Manager / Brand Manager

Location: West Bengal

Department: Marketing

Industry: FMCG / Personal Care

Responsibilities

• Develop and execute brand strategies to drive market share, sales, and brand health.
• Plan and implement ATL/BTL campaigns and digital marketing initiatives.
• Collaborate with creative, media, research, and activation agencies to deliver impactful brand communication.
• Conduct consumer research and market analysis to understand trends, competition, and customer insights.
• Monitor brand performance through market share, sales trends, and KPIs.
• Coordinate with cross-functional teams (R&D, sales, packaging, supply chain) for product development and launches.
• Manage budgets, forecasts, and promotional spends effectively.

Qualifications

• MBA in Marketing from a reputed institute.
• 2–6 years of relevant experience in brand management (FMCG/personal care preferred).
• Strong analytical, communication, and project management skills.
• Creative thinking with a consumer-first mindset.