Senior Manager-Brand

R for Rabbit; India; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

R for Rabbit in India is seeking a Senior Manager – Brand to lead brand strategy and drive market presence across digital and traditional channels. You will collaborate with cross-functional teams to ensure consistent messaging and effective product positioning.

The role emphasizes data-driven decision making, campaign management across multiple channels, and strong storytelling to engage consumers in a dynamic FMCG landscape.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA is a plus.
• 5–7 years in brand management or marketing roles, preferably FMCG/consumer goods.
• Strong communication and storytelling abilities.
• Excellent analytical skills to translate data into strategy and actions.

Responsibilities

• Brand Strategy & Execution: form and implement brand plans to achieve business objectives.
• Market Research & Analysis: identify trends and competitive landscape to inform decisions.
• Campaign Management: create and manage campaigns across digital, print, and events.
• Cross-Functional Collaboration: align with sales, product, and creative teams for cohesive messaging.
• Budget Management: assist in allocating and monitoring marketing spend.
• Performance Tracking: measure ROI and KPIs, provide insights for optimization.

Skills

Brand management

Digital marketing

Market research

Campaign management

Cross-functional collaboration

Data analysis

Storytelling

Education

MBA/PGDM

Bachelor’s in Marketing/Business

Tools

SEO tools

Email marketing platforms

Social media management tools

Job description

As an Senior Manager – Brand, you will play a pivotal role in developing and executing brand strategies to enhance market presence and drive business growth. Collaborating closely with cross-functional teams, you will ensure brand consistency across all marketing channels and initiatives.

Key Responsibilities

Brand Strategy & Execution: Assist in formulating and implementing brand strategies and marketing plans to achieve business objectives.

Market Research & Analysis: Conduct market research to identify consumer trends, preferences, and competitive landscape. Analyze data to inform strategic decisions.

Campaign Management: Develop and manage marketing campaigns across various channels, including digital, print, and events, ensuring alignment with brand guidelines.

Cross-Functional Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive brand messaging and product positioning.

Budget Management: Assist in managing marketing budgets, ensuring optimal allocation of resources and monitoring expenditures.

Performance Tracking: Monitor and report on the effectiveness of marketing campaigns and brand initiatives, providing insights and recommendations for improvement. Qualifications & Skills

Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.

Experience:5 to 7 years in brand management or marketing roles, preferably within the FMCG or consumer goods sector.

Analytical Skills: Proficiency in analyzing market data and translating insights into actionable strategies.

Communication Skills: Excellent verbal and written communication abilities, with a knack for storytelling and brand messaging.

Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

• Digital Proficiency: Familiarity with digital marketing tools and platforms, including social media, SEO, and email marketing.

Key areas

• Organize and carry out all digital marketing initiatives, such as campaigns for display ads, email, social media, marketing databases, and SEO/SEM.
• Create, implement, and manage our social media presence.
• All digital marketing campaigns should be measured, reported, and evaluated in relation to objectives (ROI and KPIs).
• To manage our Brand development
• To manage team and their performance
• Determine patterns and insights, then use the knowledge to enhance performance and spending.
• Come up with fresh, innovative growth strategies.
• Plan, carry out, and assess conversion tests and experiments.
• Work together to develop landing pages and enhance user experience with internal teams.
• Make use of your strong analytical skills to assess the entire customer experience through a variety of channels and touchpoints.
• Measure conversion rates and enhance user funnels
• Work along with other vendor partners and agencies.

Skill sets/Experience we require:

• 5 to 7 years of experience as a Brand & Digital Marketing Manager or similar role
• Education Qualification: MBA or any Post Graduate