Assistant Brand Manager - Job Description

Keka Technologies Private Limited; Thane; On-site; INR 400,000 - 660,000; Full time

Job summary

Keka Technologies Private Limited is seeking an Assistant Brand Manager to support planning, coordination and execution of its brand and marketing initiatives across digital, retail, events and on-ground activations. Working with the Brand Manager, you will manage campaigns, content calendars, influencer collaborations and vendor coordination, ensuring brand guidelines are followed and timelines met.

The role requires 2–3 years in brand or retail marketing, strong communication, project

Qualifications

• 2-3 years of brand marketing, retail marketing, digital marketing, advertising or integrated marketing.
• Strong understanding of brand management and consumer marketing fundamentals.
• Good understanding of social media and digital marketing.
• Strong project-management and coordination skills.
• Excellent written and verbal communication skills.
• Strong working knowledge of PowerPoint/Google Slides and Excel/Google Sheets.
• Ability to develop clear briefs and coordinate with creative teams.
• Ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Strong attention to detail and organisational skills.
• Ability to work effectively in a fast-paced marketing environment.

Responsibilities

• Brand & Campaign Management – Support planning and executing integrated marketing campaigns.
• Coordinate campaign timelines, deliverables, approvals and execution across internal and external teams.
• Develop clear creative and campaign briefs in coordination with the Brand Manager.
• Support seasonal campaigns, festival communication, sale campaigns, store launches and brand initiatives.
• Ensure communication across touchpoints is aligned with brand guidelines.
• Maintain campaign calendars and ensure timely deliverables.
• Conduct post-campaign analysis and document learnings.

Skills

Brand marketing

Retail marketing

Digital marketing

Advertising

Integrated marketing

Project management

Coordination

Communication skills

PowerPoint/Slides

Excel/Sheets

Brief development

Stakeholder management

Multitasking

Attention to detail

Fast-paced environment

Job description

Assistant Brand Manager - Job Description

2-3 yrs

BKC Office

Full-Time

Assistant Brand Manager -

About the Role -

• We are looking for a proactive and detail-oriented Assistant Brand Manager to support the planning, coordination and execution of its brand and marketing initiatives.
• Working closely with the Brand Manager, the role will support campaigns across digital, social media, retail marketing, events, activations, influencer marketing, tenant communication and on-ground brand initiatives.
• The ideal candidate should have a strong understanding of consumer marketing, excellent coordination and project-management capabilities, and the ability to work effectively across multiple internal teams, agencies, retail brands and external partners.
• This is a hands-on brand management role that requires a balance of marketing understanding, execution capabilities, stakeholder management and analytical thinking.

Key Responsibilities -

Brand & Campaign Management -

• Support the Brand Manager in planning and executing integrated marketing campaigns.
• Coordinate campaign timelines, deliverables, approvals and execution across internal and external teams.
• Develop clear creative and campaign briefs in coordination with the Brand Manager.
• Support the execution of seasonal campaigns, festival communication, sale campaigns, new store launches and brand initiatives.
• Ensure communication across touchpoints is aligned with approved brand guidelines.
• Maintain campaign calendars and ensure deliverables are completed according to timelines.
• Conduct post-campaign analysis and document key learnings.

Social Media & Content Coordination -

• Coordinate with the content, creative and social media teams for monthly and campaign-specific content requirements.
• Support development and management of social media content calendars.
• Prepare briefs for social media creatives, Reels, videos and other content assets.
• Review content for accuracy, brand consistency and communication alignment.
• Track relevant social media trends and competitor activity.
• Coordinate content shoots, influencer collaborations and creator-led initiatives where required.

Influencer & Partnership Coordination -

• Support influencer and creator campaigns from briefing through execution.
• Coordinate with influencers, agencies and internal teams for content requirements, timelines and deliverables.
• Review influencer content for adherence to approved briefs and key communication messages.
• Maintain influencer campaign trackers and support performance reporting.
• Assist in identifying potential partnerships and collaborations relevant to the brand.

Events & Activations -

• Support planning and execution of mall events, consumer activations, launches and experiential marketing initiatives.
• Coordinate marketing requirements with Events, Operations, Creative and external vendors.
• Support development of event communication and promotional plans.
• Ensure marketing assets and communication are implemented correctly across on-ground touchpoints.

Creative & Agency Coordination -

• Coordinate with designers, content writers, video editors, digital agencies, media partners, production vendors and other creative resources.
• Ensure briefs are communicated clearly and deliverables are received according to timelines.
• Consolidate feedback and coordinate revisions.
• Maintain organised records of campaign assets, approvals and final deliverables.
• Ensure consistency of communication across digital and physical marketing touchpoints.

Research & Competitive Analysis -

• Monitor marketing initiatives by competing malls, retail destinations and consumer brands.
• Conduct research on retail trends, consumer behaviour, campaigns and emerging marketing formats.
• Prepare competitor analysis and marketing benchmark reports.
• Identify relevant consumer, cultural and category trends that could inform future marketing initiatives.

Reporting & Performance Tracking -

• Support preparation of monthly marketing reports and management presentations.
• Track campaign KPIs including reach, engagement, video views, traffic, footfall and other relevant metrics.
• Maintain marketing trackers, campaign calendars and project documentation.
• Coordinate with relevant teams to consolidate campaign performance data.
• Support campaign reviews and identify key observations and learnings.

Required Skills & Experience -

• 2-3 years of experience in brand marketing, retail marketing, digital marketing, advertising or integrated marketing.
• Strong understanding of brand management and consumer marketing fundamentals.
• Good understanding of social media and digital marketing.
• Strong project-management and coordination skills.
• Excellent written and verbal communication skills.
• Strong working knowledge of PowerPoint/Google Slides and Excel/Google Sheets.
• Ability to develop clear briefs and coordinate with creative teams.
• Ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Strong attention to detail and organisational skills.
• Ability to work effectively in a fast-paced marketing environment.