Brand Marketing Manager

Croma; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Croma, Mumbai, seeks an experienced Brand Manager to lead a team of three Assistant Brand Managers. You will drive a 365-day, 360-degree brand narrative across retail, digital, mass media and experiential channels.

The role requires expertise in brand communication, campaign intelligence, content strategy, new launches, and ROI-driven decision making. Collaborative leadership across sales, product and digital teams is essential for regional success in India.

Qualifications

• 8–12 years of experience in brand management and communications.
• Expertise in 360-degree campaign planning and execution across ATL, BTL, retail and digital media.
• Strong storytelling, content strategy and consumer engagement abilities.
• Strong analytical skills with ROI calculation, campaign tracking and data-driven decisions.
• Proficiency in Excel and related analytics tools.
• Proven leadership of teams and collaboration with senior stakeholders.
• Willingness to travel within India.

Responsibilities

• Develop and implement a 365-day, 360-degree brand communication strategy across retail, digital, mass media and experiential marketing.
• Lead the team in executing high-impact campaigns with local relevance and brand consistency.
• Oversee brand-owned properties, activations, and content for digital, social, and offline channels.
• Use consumer research, competitive analysis and market trends to refine strategies.
• Set KPIs, track ROI and optimize media spends across regions.
• Mentor a team of three Assistant Brand Managers and foster cross-functional collaboration.

Skills

Brand management

Campaign planning

Campaign strategy

Content strategy

ROI analysis

Excel

Team leadership

Stakeholder management

Willing to travel

Job description

We are looking for an experienced Brand Manager to lead a team of Assistant Brand Managers and drive a robust 365-day, 360-degree brand narrative across multiple touchpoints. This role requires expertise in brand communication, campaign intelligence, content strategy, new brand launches, and ROI-driven decision-making. The ideal candidate will have a strategic mindset, shoulder end to end responsibility of campaigns and ability to collaborate with multiple verticals to deep understanding of regional markets.

Key Responsibilities:

• 1. Brand Strategy & Narrative

  Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing.

  Drive consistent and impactful storytelling across all consumer touchpoints.

• 2. Campaign championing

  Lead the team in executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of new media, new activations platforms.

  Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement.

  Spearhead new brand launches, including positioning, go-to-market strategy, and communication rollouts.

• 3. Brand Properties & Content Development

  Develop brand-owned properties, activations, and consumer engagement programs that enhance brand recall.

  Oversee the creation of compelling content for digital, social media, and offline channels.

  Collaborate with creative, media, and content partners to produce high-quality brand assets.

• 4. Research, Insights & Campaign Intelligence

  Leverage consumer research, competitive analysis, and market trends to refine brand strategies.

  Use campaign intelligence to optimize messaging, media spends, and engagement strategies.

  Develop innovative approaches to reach and influence the target audience effectively.

• 5. Performance Measurement & ROI Optimization

  Set clear KPIs for brand campaigns and ensure rigorous ROI tracking and analysis.

  Optimize marketing investments across different media and regions based on performance insights.

  Present campaign reviews and strategic recommendations to senior stakeholders.

• 6. Team Leadership & Collaboration

  Manage, mentor, and develop a team of three Assistant Brand Managers, ensuring strategic alignment and executional excellence.

  Foster cross-functional collaboration with sales, product, and digital teams to drive business impact.

Preferred Qualifications & Skills:

• 8-12 years of experience in brand management and communications, preferably in FMCD (Fast Moving Consumer Durables).
• Expertise in 360-degree campaign planning and execution across ATL, BTL, retail, and digital media.
• Strong understanding of brand storytelling, content strategy, and consumer engagement.
• Strong analytical skills with experience in ROI calculation, campaign tracking, and data-driven decision-making.
• Proficiency in Excel.
• Proven experience in leading teams and collaborating with senior stakeholders.
• Open to travel within India

Location: [Mumbai]

Reporting To: Lead brand marketing.