Brand Manager

Hamilton Housewares (Milton); Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading household goods company in Mumbai seeks a Brand Manager to drive brand strategy and deliver effective marketing initiatives. In this role, you’ll be responsible for creating and executing integrated marketing campaigns, managing multiple agencies, and optimizing brand performance based on consumer insights. The ideal candidate will hold a Master’s degree and have 5–8 years of experience in FMCG/FMCD, plus strong analytical and communication skills. This position offers an opportunity to work in a dynamic environment.

Qualifications

• Proven expertise in integrated marketing campaigns and brand strategy.
• Strong analytical skills with experience in interpreting consumer insights.
• 5–8 years of experience in brand management within FMCG/FMCD.

Responsibilities

• Drive brand strategy and strengthen brand equity across multiple channels.
• Lead integrated campaigns and manage marketing initiatives.
• Analyse performance metrics to assess campaign effectiveness.

Skills

Integrated marketing campaigns

Brand strategy

Media planning

Analytical skills

Communication

Education

Master’s in Marketing, Business, Communications, or related fields

Tools

AI-driven marketing tools

Social media tools

E-commerce dashboards

Job description

The Brand Manager will be responsible for driving brand strategy, strengthening brand equity, and delivering effective marketing initiatives across multiple channels. This role involves translating consumer insights into actionable strategies, leading integrated campaigns, and managing agencies.

Key Responsibilities

Brand Strategy & Positioning

• Analyse brand positioning, category dynamics, and consumer insights to develop strong brand strategies.
• Define and refine brand architecture, positioning, and category strategy.
• Translate brand elements into actionable plans and comprehensive go-to-market strategies.
• Align internal teams and stakeholders around brand direction, choices, and long-term strategy.

Marketing Planning & Campaign Management

• Create, execute, and manage 360° marketing campaigns and brand activations (TVC, DVC, digital, OOH, print, influencer, etc.).
• Lead creative development and collaborate with agencies to craft compelling narratives that motivate consumers to “take action”.
• Oversee new and ongoing marketing and advertising initiatives to ensure consistent brand communication.

Performance Measurement & Budget Management

• Measure, analyse, and report on campaign performance, ROI, and key KPIs to drive continuous improvement.
• Establish, manage, and optimise brand budgets while ensuring efficient utilisation of resources.
• Monitor market trends, competitor activities, and consumer research to identify opportunities for growth.
• Manage media planning including ATL, Brand assets, Digital, brand ambassador & influencers

Agency & Stakeholder Management

• Manage multiple agencies across mainline, media (TV, OOH, print), digital, performance marketing, PR, and content.
• Work closely with cross-functional teams including sales, product, digital, creative, and category management.

Digital, AI & E Commerce

• Leverage AI tools, social media platforms, and digital dashboards for insights, content generation, and monitoring.
• Devise innovative growth strategies leveraging emerging digital tools and consumer behaviour shifts.

Technical:

• Proven expertise in integrated marketing campaigns, brand strategy, and media planning.
• Strong analytical skills with experience in interpreting consumer insights and campaign performance.
• Excellent communication, creative thinking, and stakeholder management skills.
• Familiarity with AI-driven marketing tools, social media tools, and e‑commerce dashboards.
• Ability to lead cross-functional initiatives and manage multiple agencies effectively

Qualification

Master’s in Marketing, Business, Communications, or related fields.

Experience

5–8 years of experience in brand management, marketing, or category roles in FMCG/FMCD industry.