Territory Sales Manager/Senior Sales Executive

Berger Paints; Madurai District, Chennai, Coimbatore District; Presencial; INR 300.000 - 500.000; Jornada completa

Descripción de la vacante

Berger Paints in India seeks a Sales Officer (Retail) to expand our dealer network, drive sales growth, strengthen market penetration, and ensure product availability across the assigned territory in Tamil Nadu. The role focuses on managing dealer relationships, executing sales strategies, and monitoring market performance to achieve business objectives.

The position reports to the Area Sales Manager and requires a graduate with 3–6 years in channel sales, preferably in paints or building

Formación

• Graduate with marketing-related degree; Post Graduate Degree / Diploma in Marketing Management preferred.
• 3–6 years in Channel Sales, preferably from Paints or Building material industry.

Responsabilidades

• Identify and appoint dealers to expand market penetration.
• Analyze sales plans and implement activities to meet targets.
• Oversee sales of products to achieve growth in volume and value.
• Assist dealers in achieving targets and provide training.
• Ensure seeding of new products in the right channel.
• Ensure SKU range availability at key outlets.
• Conceptualize and implement sales promotions for brand building.
• Ensure dealer profitability in line with company policies.
• Prepare monthly territory monitoring reports on competitor activities.
• Conduct retail audits to assess market potential and competitor sales.

Conocimientos

Communication skills

Selling skills

Market feel

Go-getter

Local candidate

Energetic

Educación

B.Tech / BE

B.Sc

B.Com

Descripción del empleo

Position: Sales Officer

Function: Retail

Purpose of Role:

The Sales Officer Retail Sales will be responsible for expanding the dealer network, driving sales growth, strengthening market penetration, and ensuring product availability across the assigned territory. The role involves managing dealer relationships, implementing sales strategies, executing promotional activities, and monitoring market and competitor performance to achieve business objectives.

Reporting to:

This role reports to the Area Sales Manager.

Key accountabilities:

• Identifying and appointing dealer for deeper market penetration and reach in depth market share.
• Analyze and compare sales plans with the last year base and implement appropriate sales activities to achieve targeted sales.
• Overseeing the sale activities of products thereby achieving increased sales growth/ maximized volume and value growth in depth.
• Assisting the dealers in achieving the targets and providing them with training
• Ensuring the seeding of new product in right Channel.
• Ensuring the SKU range availability at key outlets
• Conceptualizing and implementing sales promotional programs for brand building
• Ensuring profitability of dealers, in alignment with organization's policies and interest
• Making a territory monitoring report every month including competitor's activities.
• Conducting the retail audit to assess market potential, estimation of sale of competitors with a view to adopt suitable strategies for sale.
• Solving all the issue of dealer for making smooth business relation.

Behavioral Competencies:

• Highly energetic, motivated, confident candidates with good communication and selling skills.
• Should have the ability to get the 'feel' of the market and to convert products into business.
• Must be a go-getter with high drive and initiative.
• Should be a local candidate.

Educational Qualification:

• UG : B. Tech/B.E. - Any Specialization, B.Sc - Any Specialization, B.Com - Commerce

Experience:

• Candidate should be a Graduate and a Post Graduate Degree / Diploma in Marketing Management with an experience of 3-6 years in Channel Sales preferably from Paints or Building material industry.