Territory Head - SPD

Eureka Forbes; NTR, Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Eureka Forbes in India seeks a dynamic sales professional to drive SPD channel development, onboard large SPDs, and activate retailers across an assigned territory. You will lead structured field beats, ensure stock presence and implement POS displays to boost demand and conversions.

The role requires 3-5 years in consumer durables sales, strong negotiation, and the ability to build networks with distributors, retailers, and technicians while meeting monthly targets and expanding micro-markets.

Qualifications

• 3-5 years in Consumer durables channel sales (distributor onboarding + retail activation).
• Experience in setting up on-ground distribution networks with large distributors.
• Strong negotiation and relationship skills with distributors/retailers/technicians.

Responsibilities

• Achieve monthly and quarterly sales and partner handling/outlet coverage targets.
• Source, evaluate and sign up large SPDs; develop onboarding steps basis SPD requirements.
• Regular engagement: structured cadence for in-person meets to drive repeat billing, take stock and address issues.
• Execute structured retail outlet beats for in-store demand generation and SPD guidance.
• Ensure proper product placement and visibility with POS materials and displays.
• Enroll retailers & technicians into loyalty/scan programs; run micro-events.
• Map micro-clusters; prioritize outlets by potential and build distribution.
• Enter new micro-markets and build numeric + weighted distribution.
• Daily beat adherence, geo-tagged check-ins, accurate order capture, claim documentation.
• Feedback on pricing, stock health to inform sales and production processes.
• Coordinate stock procurement from company for SPD requirements.

Skills

Negotiation

Retail activation

Distributor relationship

Channel sales

Territory management

Job description

Own Spare Parts Distributor (SPD) channel development and retail sell-out in an assigned territory, onboard & ramp large SPDs, activate priority retail outlets, and drive secondary offtake via technician and retail outlet engagement.

Job Description

• Achieve monthly and quarterly sales and partner handling/ outlet coverage targets
• Source, evaluate and sign up large SPDs; Develop tailored onboarding steps basis SPD requirements
• Regular engagement: Structured cadence for in-person meets to drive repeat billing, take stock, assess pain points and ensure grievance addressal
• Execute structured retail outlet beats for in-store demand generation, guide to SPD for demand fulfilment
• Ensure proper product placement and visibility in stores along with implementation of point-of-sale materials and promotional displays
• Enroll retailers & technicians into loyalty/scan programs; run counter-meets and micro-events
• Map micro-clusters; prioritize outlets by potential (water-purifier stores, plumbing/hardware, electronics/AC counters)
• Enter new micro-markets and build numeric + weighted distribution
• Daily beat adherence, geo-tagged check-ins, accurate order capture, claim documentation
• Feedback on pricing, competition, and stock health (fill-rate, weeks of cover) to inform sales & production process
• Ensure timely procurement of stock from company basis future SPD requirement
• Coordinate schemes with marketing; ensure finance hygiene (credit notes, claim TAT)

Experience

• 3-5 years in Consumer durables channel sales (distributor onboarding + retail activation), past experience in sale of spares would be preferred
• Experience in setting up on-ground distribution networks with large distributors
• Strong negotiation, sell-out activation, and relationship skills with distributors/retailers/technicians