Sales Representative

Priniti Foods; Gangoh; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Priniti Foods in India seeks a driven sales professional to achieve territory targets across urban markets. You will lead and manage ready stock units, supervise sub-distributors, and drive the sales team to maximize revenue through retail and wholesale channels.

You will oversee primary and secondary sales, monitor distributor performance, and implement promotional schemes while ensuring timely stock availability and route planning across Uttar Pradesh.

Qualifications

• Must be able to drive revenue targets for assigned territory.
• Experience in managing retail and wholesale distribution networks.

Responsibilities

• Achieve revenue targets for the territory.
• Ensure periodic primary business from channel partners.
• Ensure timely offload of monthly targets, schemes and incentives to the Sales Team.
• Daily monitoring of sales and retail productivity and weekly sales reviews.
• Provide on-the-job training to the Sales Team.
• Verify Beats updates through Field Assist.
• Daily market visits to at least one route per day.
• Monitor secondary sales and distributor stock to align with primary sales.
• Rollout sales automation to ensure adoption.
• Drive leading indicators like productivity, lines sold, throughput.
• Plan a Permanent Journey Plan (PJP) for the Sales Team.
• Develop channel-wise business plans across retail, wholesale, and rural.
• Execute in-store marketing and promotional activities; monitor competitors.
• Merchandising to ensure stock visibility and market hygiene.
• Conduct routine distributor visits and manage relationships.
• Supervise collections and debtors; ensure zero outstanding.
• Promote installation of efficient distribution networks and stock management.

Skills

Territory planning

Channel management

Distributor relations

People management

Sales target achievement

Job description

Purpose of the Role

The individual in the role is responsible for achieving sales targets for the assigned territory across the following:

1) Lead & manage ready stock units for retail & wholesale distribution across urban territories through appointed RDS.

2) Lead & manage super-stockiest, sub DB and Sales Team.

Key Responsibilities S&D Operations

Responsible for: - Achieving revenue targets for the territory - Ensuring periodic primary business from the channel partners -Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the Sales Team. - Daily monitoring of sales and retail productivity and weekly sales review - Continuous on the job training of Sales Team. - Verifying the updating/ operation of Beats through Field Assist. - Daily market visits of at least one route per day. - Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary. -Rollout of sales automation process ensuring adherence to automation adoption - Driving leading indicators like productivity percentage, lines sold, throughput etc. - PJP (Permanent Journey Plan) Sales Team. - Channel wise business plan (split between retail, wholesale and rural)

Sales & Business

Responsible for ensuring success of sales development

Development projects undertaken by the company- adding new units, new sub-stockiest, wholesalers

Increase distribution of all brands (Numeric Distribution- adding no. of new outlets or coverage & Weighted Distribution- share of a category in a particular market) - Execution of launch of new products - Ensure to increase lines sold, effective coverage, productivity, VPO (value per outlet) - Ensure to increase billing efficiency of distributors product- wise - Appointment of new / replacement distributor

In-Store Communication

Execution of marketing and promotional activities. - Track and monitor competitor's products & activities - Merchandising - ensure visibility of stock in stores - Market hygiene maintenance, including distributor hygiene - Plan and implement promotional schemes in coordination with Rds.

Distributor & Route

Conduct routine visits to distributors

Management

Maintain & develop relationships with existing distributors -Supervise collection, pending payments & debtors status to ensure nil outstanding - Ensure active participation and involvement of the channel partners to push sales. - Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory. - Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively. - Undertake stock management at the distributor level. - Super and sub stockiest appointments/shortlisting for market expansion. - Ensure timely claim submissions of the distributors.

People Management

Lead and manage sales team. - To ensure that Sales Team are achieving the targets and earning incentive through the distributors. - Maintain a database of prospective Sales Team to ensure talent pipeline for managing attrition by keeping vacant man days to minimum.