MGR (SPARES SALES) - Chandigarh RO

bajajauto; Lucknow; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Bajaj Auto in Lucknow seeks an experienced sales leader to manage the regional spare parts business for 2W & 3W segments. You will oversee distributors and dealers, drive revenue targets, and expand the aftersales network across the region.

The role requires strong channel management, market understanding, and the ability to motivate a sales force within a defined territory. Excellent communication and analytical skills are essential.

Qualifications

• Understanding of Market & Distribution and sales channels.
• Knowledge of value selling and ROI concepts.
• Ability to present ideas clearly and work with distributors.

Responsibilities

• Sales volume Growth & Target achievement for BGP & BGO
• Continuous Network Expansion (Retailer & PRC) at Town level/hub level
• Capability Development for Distributor & his Team
• Improving the business share of spare parts at the retailer level through the analytical platform
• Driving spare parts overall penetration Improvement & for the focus part group
• Review distributor for sales performance, scheme performance, product group performance, beat plan Adherence
• Activation Programs for PRCs, Retailers & Mechanic to promote and increase advocacy for BGP & BGO
• Conduct Meets – Retailer, PRC, Mechanic
• Market Research, Brand Building & Promotion

Skills

Market & Distribution

Channel Management

Sales Process

Value Selling

ROI & Channel Finance

Creative Thinking

Analytical Skills

Communication

Job description

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To manage the sales force within his/her defined regional territory. He/She is responsible for overseeing spare parts sales operations, meeting revenue/volume targets and managing the distributors and dealers in the region for 2 Wheelers & 3 Wheelers.

INTERACTION WITH STAKEHOLDERS

Internal

External

Direct

• Marketing
• Service
• Finance
• Dealers

Indirect

KEY COMPETENCIES

Technical/Functional

Understanding of Market & Distribution
Channel Management SkillsUnderstanding of Sales Process

Understanding on Value selling

Understanding of ROI, Channel finance
Creative thinking ability
Analytical SkillsAbility to present and articulate ideas clearly

Behavioural

• Align and motivate Distributor & Dealer team for high performance
• Collaborate across all interfaces
• Uphold values; inculcate a culture of excellence
• Generate ideas; solve problems creatively.
• Champion improvements and positive change.
• Develop and engage people.

KEY RESPONSIBILITIES

• Sales volume Growth & Target achievement for BGP & BGO
• Continuous Network Expansion (Retailer & PRC) at Town level/hub level
• Capability Development for Distributor & his Team
• Improving the business share of spare parts at the retailer level through the analytical platform
• Driving spare parts overall penetration Improvement & for the focus part group
• Review distributor for sales performance, scheme performance, product group performance, beat plan Adherence
• Activation Programs for PRCs, Retailers & Mechanic to promote and increase advocacy for BGP & BGO
• Conduct Meets – Retailer, PRC, Mechanic
• Market Research, Brand Building & Promotion

Retail Sales Planning for BGP & BGO

KEY RESULT AREAS

• Business Outcome – Volume target Achievement
• Parts Penetration/Market Share & Reach Improvement
• New Business – New Retailer & PRC Appointment