Territory Sales Manager

Priniti Foods; Nibkarori; On-site; INR 450,000 - 650,000; Full time

Job summary

Priniti Foods is seeking a results-driven sales professional to drive revenue growth across assigned urban territories in Uttar Pradesh. The role focuses on leading stock units, managing distributors and route sales, and steering a high-performing sales team to meet targets.

You will oversee market visits, monitor secondary sales, coordinate promotional activity with route partners, and ensure timely payout of incentives. A strong emphasis on field execution and team development is required.

Qualifications

• Targets revenue growth for the assigned territory and achieves monthly/quarterly goals.
• Manages ready stock units for retail and wholesale distribution in urban markets.

Responsibilities

• Lead and manage sales across urban territories through appointed RDS.
• Drive channel partners including distributors and sales teams to ensure primary and secondary sales.
• Monitor sales performance, stock levels, and field execution; train and guide the Sales Team.

Job description

Purpose of the Role

The individual in the role is responsible for achieving sales targets for the assigned territory across the following:

1) Lead & manage ready stock units for retail & wholesale distribution across urban territories through appointed RDS.

2) Lead & manage super-stockiest, sub DB and Sales Team.

Key Responsibilities S&D Operations

Responsible for: - Achieving revenue targets for the territory - Ensuring periodic primary business from the channel partners -Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the Sales Team. - Daily monitoring of sales and retail productivity and weekly sales review - Continuous on the job training of Sales Team. - Verifying the updating/ operation of Beats through Field Assist. - Daily market visits of at least one route per day. - Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary. -Rollout of sales automation process ensuring adherence to automation adoption - Driving leading indicators like productivity percentage, lines sold, throughput etc. - PJP (Permanent Journey Plan) Sales Team. - Channel wise business plan (split between retail, wholesale and rural)

Sales & Business '- Responsible for ensuring success of sales development

Development projects undertaken by the company- adding new units, new sub-stockiest, wholesalers - Increase distribution of all brands (Numeric Distribution- adding no. of new outlets or coverage & Weighted Distribution- share of a category in a particular market) - Execution of launch of new products - Ensure to increase lines sold, effective coverage, productivity, VPO (value per outlet) - Ensure to increase billing efficiency of distributors product- wise - Appointment of new / replacement distributor

In-Store Communication - Execution of marketing and promotional activities. - Track and monitor competitor's products & activities - Merchandising - ensure visibility of stock in stores - Market hygiene maintenance, including distributor hygiene - Plan and implement promotional schemes in coordination with Rds.

Distributor & Route '- Conduct routine visits to distributors

Management - Maintain & develop relationships with existing distributors - Supervise collection, pending payments & debtors status to ensure nil outstanding - Ensure active participation and involvement of the channel partners to push sales. - Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory. - Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively. - Undertake stock management at the distributor level. - Super and sub stockiest appointments/shortlisting for market expansion. - Ensure timely claim submissions of the distributors.

People Management - Lead and manage sales team. - To ensure that Sales Team are achieving the targets and earning incentive through the distributors. - Maintain a database of prospective Sales Team to ensure talent pipeline for managing attrition by keeping vacant man days to minimum.