Area Sales Manager

Smart4talent; Gurugram District, Hisar, Delhi; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Smart4talent is seeking a seasoned Channel Sales Manager to drive distribution across General Trade, Modern Trade, and Kirana stores in India. You will oversee primary and secondary sales, ensure product visibility, monitor distributor health, and manage new dealer appointments.

The role requires market mapping, negotiation of partner contracts, and execution of sales strategies to meet monthly, quarterly, and annual targets. Travel up to 70-80% is expected to visit retailers and distributors.

Qualifications

• Channel Sales & Distribution Management

Responsibilities

• Channel Sales & Distribution Management
• Oversee and optimize the primary and secondary sales through the existing distribution network.
• Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
• Monitor distributor health, including stock levels, credit limits, and ROI.
• New Dealer & Distributor Appointment
• Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
• Conduct market mapping to identify "white spaces" where the brand is underrepresented.
• Lead the negotiation and documentation process for new channel partners.
• Sales Strategy & Execution
• Meet and exceed monthly, quarterly, and annual sales targets.
• Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
• Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.
• Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.
• Field Leadership & Traveling
• Hiring of new field staff
• Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.

Job description

Key Responsibilities

• Channel Sales & Distribution Management


• Oversee and optimize the primary and secondary sales through the existing distribution network.


• Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).


• Monitor distributor health, including stock levels, credit limits, and ROI.


• New Dealer & Distributor Appointment


• Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.


• Conduct market mapping to identify \"white spaces\" where the brand is underrepresented.


• Lead the negotiation and documentation process for new channel partners.


• Sales Strategy & Execution


• Meet and exceed monthly, quarterly, and annual sales targets.


• Implement company schemes, trade promotions, and consumer offers effectively at the ground level.


• Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.


• Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.


• Field Leadership & Traveling


• Hiring of new field staff


• Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.