Territory Business Manager

Steersman Talent Acquisition; Kotputli, Gurdaspur; On-site; INR 700,000 - 1,500,000; Full time

Job summary

Steersman Talent Acquisition invites applications for a Territory Business Manager in the agribusiness sector. The role targets experience 6–13 years, on-roll, with B.Sc in Agriculture and MBA, to drive sales and collections across fertilizers, seeds, and agrochemicals.

You will lead field sales, manage channel partners, implement promotional campaigns, and provide market intelligence to achieve annual targets across designated territories in India.

Qualifications

• B.Sc in Agriculture or equivalent degree required.
• MBA preferred for progression and strategy roles.

Responsibilities

• Execute regional sales strategies to meet revenue targets.
• Plan rolling 3-month sales and communicate with Regional Sales Manager.
• Ensure timely distribution of agricultural inputs across territories.
• Engage distributors and trade partners to drive promotions.
• Educate farmers on product usage, dosage, crop safety, and potential yield benefits.

Skills

Sales Experience

Channel Management

Negotiation

Agribusiness Knowledge

Education

B.Sc in Agriculture

MBA

Job description

JOB DESCRIPTION

Title: Territory Business Manager

Experience: 6 yrs to 13 yrs (On-roll) (Off Roll Candidates not to apply)

Industry Domain: Agribusiness / Agricultural Inputs

Qualification: B. Sc in Agriculture preferably with MBA

Job Type: On-roll permanent position

CTC: 7 LPA to 15 LPA

About the opportunity

Our client is in the Agribusiness (or Agrochemicals / Agricultural Inputs) domain. a reputed leading Indian conglomerate with over five decades of expertise and legacy in the agricultural and rural sectors.

They are looking for ideal candidates to contribute to the achievement of sales and collection targets across all product lines (fertilizers, crop protection chemicals, specialty fertilizers/nutrients, and hybrid seeds) through effective field sales techniques, targeted promotional campaigns, channel partner engagement, and continuous customer interaction to build strong product awareness and market share

KEY RESPONSIBILITIES & DUTIES

A. Sales Operations & Target Achievement

• Execute sales strategies to meet or exceed regional monthly and annual revenue targets for Hybrid Seeds, Fertilizers, Specialty Fertilizers / Nutrients, and Crop Protection chemicals.
• Create Rolling plan for next 3 months and the season and communicate to Regional Sales Manager.
• Ensure timely market placement and distribution of all agricultural inputs across designated territories.
• Communicate pricing structures, schemes, and seasonal discount offers clearly to trade partners to motivate sales drivers.
• Monitor payment collection cycles and enforce strict compliance to achieve 100% on-time financial collections.

B. Demand Generation & Sales Promotion

• Formulate and implement comprehensive field activity plans in direct collaboration with Market Growth Officers (MGOs).
• Lead and participate actively in promotional events, farmer meetings, field demonstrations, and seasonal campaigns.
• Educate farmers and crop advisors on product usage, dosage, crop safety, and potential yield benefits.

C. Channel & Trade Management

• Evaluate territory coverage, identify market gaps, and recommend the appointment of new reputable wholesalers and dealers.
• Maintain a disciplined visit schedule for existing distributors and key retailers to monitor stock levels and resolve bottlenecks.
• Foster strong, collaborative relationships with the distribution network to maintain brand loyalty and competitive edge.

D. Customer Relationship Management & Market Intelligence

• Actively gather trade feedback, farmer insights, and field-level crop health reports to stay aligned with market requirements.
• Track competitor activities, pricing trends, and new product introductions, submitting timely feedback to senior management.
• Promptly address and resolve technical, trade, or product complaints from end-users and channel partners.

Technical Skills & Knowledge

• Product Expertise: Deep technical knowledge of agricultural inputs including hybrid seeds, macro/micro-nutrients, soluble fertilizers, and agrochemicals (pesticides, fungicides, herbicides).
• Agronomic Understanding: Comprehensive understanding of local cropping cycles, soil types, and regional rainfall patterns.
• Commercial Acumen: Proven track record in channel management, sales forecasting, and commercial negotiation in the agribusiness sector.
• Market Awareness: Strong knowledge of competitor strategies, market pricing dynamics, and territory management.