Territory Sales Manager

Humancontext Solutions; Giridih, Palamu; On-site; INR 330,000 - 550,000; Full time

Job summary

Humancontext Solutions in India is looking for a Sales Officer / Territory Manager to drive agricultural sales, expand the dealer network, and build strong relationships with farmers and channel partners.

The role requires 2–6 years of experience in agricultural sales, with preference for seed industry experience and knowledge of MS Office. Will travel extensively to achieve targets and develop markets.

Qualifications

• Graduate, preferably in Agriculture.
• Maximum qualification: MSc (Agriculture).
• MBA in Agri-Business / Marketing is desirable.
• Specialization in Agronomy / Horticulture / Plant Breeding / Pathology is preferred.
• Working knowledge of MS Office.

Responsibilities

• Achieve annual sales targets and budgets for the assigned territory.
• Focus on key crops and develop a strong dealer/stockist network.
• Manage collections and maintain healthy receivables with zero bad debts.
• Conduct field visits, demonstrations, demo days and commercial plots.
• Generate product awareness among farmers and the farming community.
• Develop new markets and strengthen existing business relationships.
• Follow company guidelines and submit regular reports on time.
• Plan territory tours and field activities in advance.
• Monitor market trends, competitor activities and business opportunities.
• Maintain strong relationships with dealers, distributors and farmers.

Skills

Channel sales

Agricultural markets

Agriculture science

Communication skills

Interpersonal skills

Dealer relationships

Travel willingness

Education

Bachelors in Agriculture

MSc Agriculture

MBA Agri-Business/Marketing

Agronomy/Horticulture/Plant Breeding/Pathology

MS Office

Tools

MS Office

Job description

Industry: Agriculture / Seeds
Function: Sales & Business Development
Position: Sales Officer / Territory Manager (TM)
Experience: 2-6 Years

Employment Type: Full-Time
CTC: Up to 5.5 LPA
Travel: Extensive field travel required

Job Summary

We are looking for a Sales Officer / Territory Manager to join our agricultural sales team. The role will be responsible for achieving sales targets, developing the market, managing dealers and stockists, and building strong relationships with farmers and channel partners.

Key Responsibilities

• Achieve annual sales targets and budgets for the assigned territory.
• Focus on key crops and develop a strong dealer/stockist network.
• Manage collections and maintain healthy receivables with zero bad debts.
• Conduct field visits, demonstrations, demo days and commercial plots.
• Generate product awareness among farmers and the farming community.
• Develop new markets and strengthen existing business relationships.
• Follow company guidelines and submit regular reports on time.
• Plan territory tours and field activities in advance.
• Monitor market trends, competitor activities and business opportunities.
• Maintain strong relationships with dealers, distributors and farmers.

Qualification

• Graduate, preferably in Agriculture.
• Maximum qualification: M.Sc. (Agriculture).
• MBA in Agri-Business / Marketing is desirable.
• Specialization in Agronomy / Horticulture / Plant Breeding / Pathology is preferred.
• Working knowledge of MS Office.

Required Experience

• 2-6 years of relevant experience in agricultural sales.
• Experience in the seed industry, particularly field crops and/or vegetable seeds, is preferred.
• Experience in channel sales and market development will be an advantage.

Required Skills

• Strong channel sales and market development skills.
• Good knowledge of agricultural markets and business activities.
• Good understanding of agriculture science and crop management.
• Strong communication and interpersonal skills.
• Professional and customer-friendly personality.
• Ability to build and maintain dealer relationships.
• Willingness to travel extensively within the assigned territory.

Additional / Desired Skills

• Understanding of local agri-markets and farmer behaviour.
• Knowledge of digital tools and agri-tech platforms.
• Strong problem-solving and negotiation skills.
• Ability to develop new markets and business opportunities.

CTC: Up to 5.5 LPA