Team Lead - ASO

Astroyogi; Gurgaon; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Job summary

Keka Inc. is seeking an ASO Team Lead to own and drive growth across Google Play Store and Apple App Store from its Gurgaon office. You will lead a data‑driven team to maximize organic installs, visibility, and conversion rates.

The ideal candidate has 2+ years in leadership roles within ASO, strong analytics skills, and a proven ability to collaborate with Product, Marketing, and Growth teams to align ASO efforts with business goals.

Qualifications

• 4–7 years in ASO with at least 2 years in a leadership role.
• Strong understanding of mobile marketing, user acquisition, and store algorithms.
• Proficiency with ASO analytics tools (AppTweak, Sensor Tower, Mobile Action, Data.ai, Firebase, etc.).

Responsibilities

• Build and lead the ASO strategy across multiple apps and regions.
• Mentor and manage a small ASO team, ensuring productivity and continuous skill development.
• Collaborate with Product, Marketing, and Growth teams to align ASO efforts with business goals.
• Optimization & Growth
• Conduct keyword research, A/B testing, and competitor analysis to maximize visibility and conversion.
• Optimize app titles, descriptions, metadata, and creative assets (icons, screenshots, videos).
• Monitor rankings, downloads, retention, and user reviews to improve app store performance.
• Analytics & Reporting
• Track KPIs such as organic installs, keyword rankings, CTR, and CVR.
• Generate regular performance reports and actionable insights for leadership.
• Stay updated with App Store and Play Store algorithm changes, best practices, and trends.

Skills

ASO expertise

Leadership

Analytics tools

Mobile marketing

A/B testing

Tools

AppTweak

Sensor Tower

Mobile Action

Data.ai

Firebase

Job description

Experience: 2 - 4 years (with at least 2 years leading ASO projects)

Employment Type: Full-time

About the Role

We are looking for an ASO Team Lead who can own and drive our app’s growth across Google Play Store and Apple App Store. The ideal candidate is a data-driven marketer with a creative edge, who can lead a team to maximize organic installs, visibility, and conversion rates.

Key Responsibilities

• Build and lead the ASO strategy across multiple apps and regions.
• Mentor and manage a small ASO team, ensuring productivity and continuous skill development.
• Collaborate with Product, Marketing, and Growth teams to align ASO efforts with business goals.
• Optimization & Growth
• Conduct keyword research, A/B testing, and competitor analysis to maximize visibility and conversion.
• Optimize app titles, descriptions, metadata, and creative assets (icons, screenshots, videos).
• Monitor rankings, downloads, retention, and user reviews to improve app store performance.
• Analytics & Reporting
• Track KPIs such as organic installs, keyword rankings, CTR, and CVR.
• Generate regular performance reports and actionable insights for leadership.
• Stay updated with App Store and Play Store algorithm changes, best practices, and trends.

Requirements

• Proven 4–7 years of experience in ASO, with at least 2 years in a leadership role.
• Strong understanding of mobile marketing, user acquisition, and app store algorithms.
• Proficiency with ASO and analytics tools (AppTweak, Sensor Tower, Mobile Action, Data.ai, Firebase, etc.).
• Excellent analytical, project management, and leadership skills.
• Strong creative sense for visuals, copywriting, and A/B testing.
• Ability to thrive in a fast-paced, growth-driven environment.

Good to Have

• Experience working in gaming, astrology, or consumer apps.
• Knowledge of localization strategies for global app markets.
• Familiarity with SEO and performance marketing.

What We Offer

• A high-impact role with ownership and visibility.
• Opportunity to build and scale a growing team.
• Competitive salary + performance-based incentives.
• Dynamic work culture with creative freedom.