Trainee ASO (App Store Optimization) – Fresher

People XM; Bengaluru; On-site; INR 180,000 - 240,000; Full time

Job summary

People XM is seeking a Trainee ASO Executive to join the Digital Marketing team in Bangalore. This entry-level role focuses on learning and executing App Store Optimization strategies for Google Play and Apple App Store.

You will assist in keyword research, metadata optimization, and ASO content improvements, while collaborating with design and performance teams to enhance organic visibility and user acquisition. Fresh graduates encouraged to apply.

Qualifications

• Fresh graduates in Marketing, Business Administration, Commerce, Computer Science, IT, or related disciplines.

Responsibilities

• Support daily ASO activities and application listing optimization.
• Assist in improving app store keyword rankings and organic visibility.
• Conduct regular competitor research and keyword analysis.
• Maintain accurate ASO performance reports.
• Collaborate with design and content teams on app listing improvements.
• Complete assigned optimization and research tasks within deadlines.
• Follow app store guidelines and digital marketing best practices.
• Continuously develop knowledge of ASO tools, analytics, and mobile marketing strategies.

Skills

Digital marketing basics

ASO awareness

ASO familiarity

Keyword research basics

Excel/Sheets basics

Communication skills

Analytical thinking

Attention to detail

Team collaboration

Willingness to learn

Education

BBA/BA/BCOM/BCA/BSc/BTech/MBA or related

Tools

AppTweak

Sensor Tower

App Radar

MobileAction

Google Analytics 4

Firebase Analytics

Job description

Job Description – Trainee ASO (App Store Optimization) – Fresher

Job Title: Trainee ASO Executive / App Store Optimization Trainee

Experience: Fresher (0–1 Year)

Job Location: Bangalore, Karnataka

Employment Type: Full-Time / Trainee

Department: Digital Marketing / Growth Marketing

Qualification: BBA/B.Com/BCA/B.Sc./B.Tech/MBA or Bachelor's Degree in Marketing, Business Administration, Computer Science, or related field

Job Summary

We are looking for an enthusiastic, analytical, and detail-oriented Trainee ASO Executive (Fresher) to join our digital marketing and growth team. The ideal candidate should have a basic understanding of digital marketing, mobile applications, keyword research, and App Store Optimization (ASO).

The candidate will work closely with experienced digital marketing and growth professionals to improve mobile application visibility, keyword rankings, organic downloads, and user acquisition across the Google Play Store and Apple App Store.

This role provides an excellent opportunity for freshers to gain practical experience in mobile app marketing, app store analytics, competitor research, and organic user acquisition strategies.

Key Responsibilities

App Store Optimization

• Assist in optimizing mobile application listings on the Google Play Store and Apple App Store.
• Conduct keyword research to identify relevant search terms for mobile applications.
• Support optimization of app titles, subtitles, descriptions, and keyword metadata.
• Assist in improving application visibility and organic search rankings.
• Research competitor applications and analyze their ASO strategies.
• Monitor app store keyword rankings and identify optimization opportunities.
• Help maintain accurate and updated app store listings.
• Support localization of app store content for different markets and audiences.

App Store Content & Creative Optimization

• Collaborate with design teams to optimize app icons, screenshots, and promotional graphics.
• Assist in preparing engaging and keyword-optimized app descriptions.
• Support A/B testing of app store creatives and listing elements.
• Analyze competitor app listings and identify opportunities for improvement.
• Ensure app store content follows platform guidelines.
• Assist in improving app listing conversion rates through content and creative enhancements.

Analytics & Performance Monitoring

• Track app downloads, impressions, keyword rankings, and conversion rates.
• Assist in analyzing app store performance using Google Play Console and App Store Connect.
• Monitor user ratings, reviews, and feedback trends.
• Prepare weekly and monthly ASO performance reports.
• Identify opportunities to improve organic app installs and user engagement.
• Support analysis of app store traffic sources and user acquisition performance.

Market Research & Growth Support

• Conduct market research to understand mobile app industry trends.
• Monitor competitor rankings, app categories, and keyword strategies.
• Collaborate with SEO, content, performance marketing, and product teams.
• Support mobile app launch and promotional activities.
• Assist in identifying new organic user acquisition opportunities.
• Stay updated with changes in app store algorithms, policies, and optimization practices.

Required Skills

• Basic understanding of digital marketing concepts.
• Awareness of App Store Optimization (ASO).
• Familiarity with Google Play Store and Apple App Store.
• Basic knowledge of keyword research.
• Understanding of mobile application marketing fundamentals.
• Good research and analytical abilities.
• Basic knowledge of Microsoft Excel or Google Sheets.
• Good written and verbal communication skills.
• Attention to detail and organizational skills.
• Ability to analyze competitor applications and market trends.
• Basic understanding of content optimization.
• Willingness to learn ASO tools and mobile marketing technologies.

Preferred Skills

• Familiarity with ASO tools such as AppTweak, Sensor Tower, App Radar, or MobileAction.
• Basic understanding of Google Play Console.
• Awareness of Apple App Store Connect.
• Familiarity with Google Analytics 4 and Firebase Analytics.
• Knowledge of SEO and search engine marketing.
• Understanding of mobile app conversion rate optimization.
• Basic knowledge of A/B testing.
• Familiarity with Canva, Figma, or other creative tools.
• Understanding of app ratings, reviews, and reputation management.
• Awareness of mobile app user acquisition strategies.
• Familiarity with app localization and multilingual keyword optimization.
• Academic projects, internships, or certifications in digital marketing are an added advantage.

Eligibility Criteria

• Fresh graduates in Marketing, Business Administration, Commerce, Computer Science, Information Technology, or related disciplines.
• Candidates from other educational backgrounds with an interest in digital marketing may also apply.
• 0–1 year of experience.
• Basic understanding of mobile applications and digital marketing.
• Strong interest in ASO, app marketing, and organic user acquisition.
• Good analytical thinking and research abilities.
• Basic proficiency in Excel or Google Sheets.
• Ability to work independently and collaboratively.
• Freshers with relevant certifications, academic projects, or internships are encouraged to apply.

Roles & Expectations

• Support daily ASO activities and application listing optimization.
• Assist in improving app store keyword rankings and organic visibility.
• Conduct regular competitor research and keyword analysis.
• Maintain accurate ASO performance reports.
• Collaborate with design and content teams on app listing improvements.
• Complete assigned optimization and research tasks within deadlines.
• Follow app store guidelines and digital marketing best practices.
• Continuously develop knowledge of ASO tools, analytics, and mobile marketing strategies.

Key Performance Indicators (KPIs)

• Improvement in app store keyword rankings.
• Growth in organic app impressions.
• Increase in organic app downloads.
• App store listing conversion rate.
• Keyword research and optimization task completion.
• Accuracy of ASO performance reports.
• App listing content quality and optimization.
• Completion of competitor research activities.
• Improvement in app ratings and review response coordination.

Learning & Growth Opportunities

• Hands-on experience in App Store Optimization and mobile app marketing.
• Exposure to Google Play Console and Apple App Store Connect.
• Practical experience in keyword research and competitor analysis.
• Opportunities to learn ASO analytics and app performance tracking.
• Understanding of mobile app user acquisition and organic growth strategies.
• Exposure to app store creative optimization and A/B testing.
• Opportunities to work with experienced digital marketing and growth professionals.
• Career growth opportunities in ASO, Mobile App Marketing, Digital Marketing, Performance Marketing, and Growth Marketing.

Job Location: Bangalore, Karnataka

Experience Required: Fresher (0–1 Year)

Employment Type: Full-Time / Trainee

Role Level: Entry-Level / Trainee

Freshers: Eligible to Apply

Specialization: App Store Optimization, Keyword Research, Mobile App Marketing & Organic User Acquisition