Senior Mobile Growth & Performance Marketing Manager

ZocialOne; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

ZocialOne, Hyderabad-based AI-powered social media marketing platform, is seeking a Senior Mobile Growth & Performance Marketing Manager to own ASO and app marketing across Google Play and Apple App Store. You will drive user acquisition, retention, and revenue growth through data-driven experiments and paid campaigns.

You will lead keyword research, optimize store listings, manage budgets for Apple Search Ads, Meta, and LinkedIn, and collaborate with product and analytics teams to lift app

Qualifications

• Bachelor's degree in Marketing, Business, IT, or related field.
• 6–8 years of experience in mobile app marketing or SaaS growth.
• Proven experience in Google Play Store and Apple App Store ASO.

Responsibilities

• Conduct keyword research for Google Play and Apple App Stores.
• Optimize subtitle and keywords, perform competitive analysis, and run A/B tests.
• Develop ratings and reviews strategy and monitor organic growth.
• Plan and execute paid campaigns on Apple Search Ads, Meta, and LinkedIn.
• Track performance with Firebase, GA4, and App Store Connect; report KPIs.

Skills

ASO

Mobile Growth

Analytics

B2B Marketing

Paid Ads

KPI tracking

Education

Bachelor's degree in Marketing or related field

Tools

Firebase

GA4

App Store Connect

Job description

Senior Mobile Growth & Performance Marketing Manager

ZocialOne is an AI-powered social media marketing platform built to help small and growing businesses go big online—without complexity, jargon, or heavy marketing teams.

We believe marketing should feel simple, consistent, and effective. Our platform brings together content creation, publishing, engagement, and analytics into one easy-to-use system that does the work for businesses instead of expecting them to learn everything themselves.

At ZocialOne, we focus on building practical technology that solves real problems for business owners—saving time, reducing costs, and delivering measurable growth across social platforms. We combine product thinking, data, and AI to automate what can be automated, while keeping the brand voice and intent authentic.

Our mission is clear: make powerful marketing accessible to every small business.

We’re a product-first team that values ownership, clarity, and long-term impact—and we’re building a company where great people can do meaningful work that genuinely helps businesses grow.

Job Description

Product:Zocial One – Social Media Management App

ZocialOneis an all-in-one social media management platform that helps businesses manage, schedule, analyze, and grow their presence across multiple social platforms from a single application.

We are looking for a Mobile App Optimization and Growth Manager who can take full ownership of ourGoogle Play Store and Apple App Store presenceand drive complete app marketing strategy from awareness to retention.

The ideal candidate should have strong hands-on experience inGoogle Play Store and Apple App Store optimizationand a deep understanding of the mobile app growth ecosystem. This role is not limited to keyword optimization but requires complete ownership of app marketing, user acquisition, conversion improvement, and retention strategy.

Key Responsibilities

• Conduct in-depth keyword research forGoogle Play Store and Apple App Store
  
• Optimize:
  
• o Subtitle & keyword field (Apple App Store)
  
• Perform competitor analysis and keyword gap analysis
  
• A/B test app creatives (icon, screenshots, preview videos)
  
• Develop and manage ratings & review improvement strategy.
  
• Monitor keyword rankings and organic install growth across both stores
  

2. Complete App Marketing & Growth Strategy

• Increase organic downloads and improve paid acquisition efficiency
  
• Develop positioning strategy for SaaS-based social media management tool
  
• Create growth roadmap aligned with business goals
  
• Build referral and retention campaigns
  

3. Paid Advertising & B2B Marketing

• Plan and execute:
  
  • oApple Search Ads
    
  • o Meta Ads (Facebook & Instagram)
    
  • o LinkedIn Ads
    
• Run LinkedIn Ads targeting small business owners, founders, and marketing managers
  
• Create B2B lead generation campaigns
  
• Optimize cost per install (CPI) and cost per acquisition (CPA)
  
• Design remarketing and retargeting funnels
  
• Create ad copy and messaging tailored for small businesses
  
• Manage budget allocation and performance optimization
  

4. Analytics & Performance Tracking

• Track performance using:
  
  • o Firebase
    
  • o GA4
    
  • o App Store Connect
    
  • o 3rd Party Tracking Tools
    
• Monitor KPIs:
  
  • o CPI
    
  • o CAC
    
  • o LTV
    
  • o Retention rates
    
  • o ROAS
    
  • o Store conversion rate
    
• Conduct cohort analysis and user behavior analysis
  
• Identify drop-off points in onboarding and optimize user journey
  
• Prepare monthly performance and growth reports
  

5. Retention & Engagement Strategy

• Improve onboarding flow for better activation
  
• Reduce uninstall rate
  
• Improve Day 1, Day 7, and Day 30 retention
  

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or related field
  
• 6–8 years of experience in mobile app marketing or SaaS growth
  
• Proven experience inGoogle Play Store and Apple App Store ASO
  
• Hands-on experience running:
  
  • o Apple Search Ads
    
  • o Meta Ads
    
  • o LinkedIn Ads
    
• Strong understanding of B2B marketing and selling SaaS tools to small businesses
  
• Experience in scaling app installs and improving retention
  
• Strong analytical and performance marketing skills
  

KPIs for This Role

• Increase organic installs by X% within 6 months (Play + App Store)
  
• Improve store conversion rate across both platforms