ASO Specialist

Digifish3; Dehradun; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Collaborative work environment

Job summary

A dynamic digital outreach agency is seeking an App Store Optimization Specialist in Dehradun, India. The role requires 2–7 years of experience in ASO or mobile marketing and expertise in tools like Google Play Console and Firebase. Responsibilities include conducting keyword research, optimizing app visibility, and collaborating across teams to align strategies. The company offers competitive salary and incentives, a collaborative environment, and the chance to work on high-impact projects with millions of users.

Qualifications

• 2–7 years of proven experience in App Store Optimization or mobile marketing.
• Strong knowledge of Google Play Console and App Store Connect.
• Expertise in keyword research and A/B testing.

Responsibilities

• Conduct keyword research, competitor analysis, and market trend evaluation.
• Optimize app titles, descriptions, metadata, and screenshots.
• Monitor app rankings and user acquisition metrics.

Skills

App Store Optimization (ASO)

Keyword research

Analytics tools

Collaboration skills

Tools

Google Play Console

App Store Connect

Firebase

Excel

Google Sheets

Job description

Overview

Digifish3 is a dynamic digital outreach agency that leverages data-driven strategies to create innovative and impactful brand presences. Specializing in social media marketing, the company helps brands grow and connect with audiences on platforms like Facebook and Twitter. In addition to social media, Digifish3 offers services such as mobile advertising, search engine optimization (SEO), pay-per-click campaigns, SMS marketing, WhatsApp marketing, and voice solutions. The team at Digifish3 is passionate about crafting customized digital solutions for organizations to achieve their goals efficiently and effectively.

Key Responsibilities

• App Store Optimization (ASO)

• Conduct keyword research, competitor analysis, and market trend evaluation.
• Optimize app titles, descriptions, metadata, and screenshots for maximum visibility.
• Implement A/B testing for creatives (icons, screenshots, videos).

• Performance Tracking

• Monitor app rankings, conversion rates, and user acquisition metrics.
• Generate regular performance reports and recommend improvements.
• Work closely with product, design, and marketing teams to align ASO strategies with overall growth goals.
• Coordinate with developers for technical implementation of ASO recommendations.
• Stay updated on app store algorithm changes, industry best practices, and competitor strategies.

• Growth Initiatives

• Drive organic installs through ASO, localization, and creative optimization.
• Support paid user acquisition campaigns with ASO insights.

Required Skills & Qualifications

• 2–7 years of proven experience in App Store Optimization or mobile marketing.
• Strong knowledge of Google Play Console, App Store Connect, Firebase, and analytics tools (e.g., App Annie, Sensor Tower, Data.ai).
• Expertise in keyword research, metadata optimization, and A/B testing.
• Understanding of SEO principles and their application in ASO.
• Technical knowledge with a clear understanding of optimization regulations of Apple and related platforms.
• Experience with localization strategies for global app markets.
• Analytical mindset with proficiency in Excel/Google Sheets for reporting.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience in gaming, fintech, or e-commerce apps.
• Familiarity with paid UA campaigns and how ASO complements them.
• Knowledge of creative design tools (Photoshop, Figma, Canva) for asset optimization.
• Ability to manage multiple apps/projects simultaneously.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work on high-impact apps with millions of users.
• Collaborative work environment with growth-focused teams.
• Continuous learning and exposure to global ASO practices.