Assistant Manager App Store Optimization

Newton; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Newton is looking for an ASO Strategist to drive comprehensive App Store Optimization strategies in Gurugram, India. The role involves planning and executing ASO strategies for various global markets, optimizing keywords, and delivering high-performing creative assets.

The ideal candidate should have 2+ years of ASO experience and a strong analytical background. Collaboration with cross-functional teams and proficiency in ASO tools is crucial for success in this dynamic position.

Qualifications

• 2+ years of hands-on App Store Optimization experience with proven track record.
• Experience across multiple geographical markets with understanding of app store dynamics.
• Prior experience collaborating with ASA, design, and cross-functional teams.

Responsibilities

• Plan and execute ASO strategies across global markets.
• Collaborate with ASA teams to optimize paid-organic synergy.
• Conduct keyword research and manage ASO tools.

Skills

App Store Optimization

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

Tools

Google Play Console

App Store Connect

AppTweak

Sensor Tower

AppRadar

Apptopia

Job description

Will own and drive comprehensive App Store Optimization strategies across multiple global markets, focusing on organic growth, keyword optimization, and cross-functional collaboration to maximize app visibility and conversion rates.

Primary Responsibilities

• Plan and execute ASO strategies for apps across diverse global markets including Southeast Asia, LATAM, GCC, and India, with emphasis on market-specific optimization approaches
• Collaborate closely with Apple Search Ads (ASA) teams to identify keyword overlaps, optimize paid-organic synergy, and improve overall conversion performance
• Partner with design and product teams to develop and implement high-performing creative assets including app icons, screenshots, and promotional videos based on A/B testing insights
• Conduct comprehensive keyword research and planning, implement metadata updates, and continuously monitor performance using industry-leading tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia
• Perform regular competitive analysis and category benchmarking to identify keyword gaps, optimization opportunities, and implement proactive recommendation strategies
• Manage end-to-end ASO lifecycle across Google Play Console and App Store Connect platforms, including CPP/CSL optimization, localization strategies, and pre-order/event feature utilization
• Support sales team initiatives by conducting ASO Health Checks and comprehensive audits for prospective clients to enable account closure
• Document optimization impact and present detailed performance reports to internal stakeholders and client partners
• Manage multiple client accounts with full autonomy, balancing immediate optimization wins with long-term growth strategies
• Generate innovative ideas to grow organic market share through technological interventions and improved user experience optimization

Required Skills

• Bachelor's degree in Marketing, Business, Engineering, or related field.
• Must have at least 2+ years of hands‑on App Store Optimization experience with proven track record across multiple applications
• Experience working across multiple geographical markets with understanding of regional app store dynamics
• Proficiency in ASO tools and platforms including AppTweak, Sensor Tower, AppRadar, Apptopia, or equivalent analytics platforms
• Deep working knowledge of Google Play Console and App Store Connect with understanding of platform‑specific optimization features
• Strong analytical skills with ability to interpret performance data and translate insights into actionable optimization strategies
• Excellent presentation and communication skills with ability to clearly articulate impact and recommendations to stakeholders
• Prior experience collaborating with ASA, design, and cross‑functional teams in agency or multi‑app portfolio environments
• Understanding of mobile advertising ecosystem and user acquisition funnels is highly desirable
• Strong project management skills with ability to prioritize and manage multiple accounts simultaneously
• Proficiency in data analysis tools and reporting platforms