Sr. Consultant (Mobile App Marketing)

SynapseIndia; Dadri; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Accidental and Medical Insurance

Job summary

SynapseIndia is seeking a Sr. Consultant (Mobile App Marketing) to lead paid install campaigns and ASO for a US-focused iOS game. This role requires expertise in Apple Ads, App Store Connect, and cross-channel campaigns.

You will collaborate with developers on attribution tools like AppsFlyer, Adjust, Branch, or Singular, optimize campaigns for active players, and deliver weekly CPI and retention reports from Noida.

Qualifications

• 4+ years of experience running paid app install campaigns.
• Hands-on experience with Apple Ads and App Store Connect.
• Strong knowledge of ASO and App Store campaign optimization.
• Experience running iOS app campaigns on Meta Ads and Google App Campaigns, TikTok, or in-game networks.
• Experience with Apple Ads campaign setup, keyword targeting, bidding, negative keywords, and search term analysis.
• Hands-on experience setting up attribution tools such as AppsFlyer, Adjust, Branch, or Singular.
• Strong understanding of iOS measurement and privacy reporting, including SKAdNetwork.
• Experience optimizing campaigns for active players and in-app actions, not just downloads.
• Ability to share examples of past launches with CPI and retention figures.

Responsibilities

• Manage ASO and paid app install campaigns for a newly launched iOS game targeting the US market.
• Optimize App Store listings including keywords, title, subtitle, screenshots, and preview videos.
• Set up Custom Product Pages for different audiences and use App Store Connect features like pre-orders and In‑App Events.
• Plan, launch, and optimize Apple Ads campaigns with keyword research, structure, bidding, and negative keywords.
• Run iOS install campaigns on Meta, Google App Campaigns, TikTok, and in-game networks.
• Optimize campaigns first for installs, then for in-app actions like first game played.
• Coordinate with developers to set up attribution tools and in-app event tracking.
• Monitor campaign attribution and reconcile ad platform data considering iOS privacy limits.
• Guide creative testing for gameplay videos, playable ads, and App Store screenshots.
• Prepare weekly performance reports covering CPI, cost per active player, Day-1/Day-7 retention, and budgets.

Skills

Paid app install campaigns

ASO

Apple Ads

App Store Connect

Meta Ads

Google App Campaigns

TikTok ads

Attribution tools

SKAdNetwork

Creative testing

Analytics & reporting

Tools

AppsFlyer

Adjust

Branch

Singular

Job description

SynapseIndia is a software development company with over 24 years of experience, featuring development offices in India and the USA. We serve clients worldwide, delivering innovative solutions tailored to their needs. Our Noida SEZ office is conveniently located just a 10-minute walk from the nearest metro station.

Why work with us?

• Partnerships with Industry Leaders: We are a Google and Microsoft partner, staffed by certified professionals.
• Global Presence: As a multinational corporation, we have clients and employees across the globe.
• Structured Environment: We follow CMMI Level-5 compliant processes to ensure quality and efficiency.
• Timely Salaries: We have consistently paid salaries on time since our inception.
• Job Stability: Despite market fluctuations, we have not had to lay off employees.
• Work-Life Balance: Enjoy weekends off on the 2nd and last Saturday of every month, with no night shifts.
• Our employees are 100% satisfied, thanks to a culture of trust and growth opportunities.
• Eco-Friendly Workplace: We promote health and well-being with special anti-radiation and energy removal features in our offices.
• We prioritize the job security of all our employees.
• We celebrate all festivals with enthusiasm and joy.
• Yearly Appraisals: Exceptional performers can receive over 100% increments during appraisals.
• We recognize and reward top performers on a monthly basis for their outstanding contributions.
• We provide Accidental and Medical Insurance to our employees.

Who are we looking for?

Designation: Sr. Consultant (Mobile App Marketing)
Experience Range : 4+ years

What is the work?

• Manage App Store Optimization (ASO) and paid app install campaigns for a newly launched iOS game app targeting the US market.
• Optimize App Store listings, including keywords, title, subtitle, screenshots, and preview videos.
• Set up Custom Product Pages for different advertising audiences and utilize App Store Connect features such as pre-orders, In-App Events, and featuring requests.
• Plan, launch, and optimize Apple Ads campaigns, including keyword research, campaign structure, bidding, negative keywords, and search term reviews.
• Run iOS app install campaigns on Meta, Google App Campaigns, TikTok, and in-game ad networks.
• Optimize campaigns for installs initially, then for in-app actions such as the first game played.
• Coordinate with developers to set up attribution tools and in-app event tracking.
• Monitor campaign attribution and reconcile ad platform data while accounting for iOS privacy measurement limitations.
• Guide creative testing for gameplay videos, playable ads, and App Store screenshots.
• Prepare weekly performance reports covering CPI, cost per active player, Day-1 and Day-7 retention, and budget recommendations.

What skills and experience are we looking for?

• 4+ years of experience running paid app install campaigns, including at least one iOS app launch.
• Hands-on experience with Apple Ads and App Store Connect.
• Strong knowledge of ASO and App Store campaign optimization.
• Experience running iOS app campaigns on Meta Ads and at least one of Google App Campaigns, TikTok, or in-game advertising networks.
• Experience with Apple Ads campaign setup, keyword targeting, campaign structure, bidding, negative keywords, and search term analysis.
• Hands-on experience setting up attribution tools such as AppsFlyer, Adjust, Branch, or Singular.
• Strong understanding of iOS measurement and privacy reporting, including SKAdNetwork / AdAttributionKit.
• Experience optimizing campaigns for active players and in-app actions, rather than downloads alone.
• Experience in creative testing for gameplay videos, playable ads, and App Store screenshots.
• Ability to share examples of past app launches with CPI and retention figures.
• Strong analytical skills and ability to report campaign performance, evaluate results, and recommend budgets.