ASO Specialist

BlueRibbon Solution; Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

BlueRibbon Solution is seeking a dedicated ASO specialist for an on-site role in Surat. You will own keyword strategy, store listings, and conversion testing to help apps get discovered on App Store and Google Play. The position requires 2–3 years of ASO experience and is based at our Surat office.

You will research keywords, optimize titles and descriptions, coordinate with designers, and run experiments to improve rankings and conversions. Strong English and data skills are essential.

Qualifications

• 2–3 years of hands-on ASO for live apps with measurable results.
• Strong written English and attention to detail.
• Comfort with spreadsheets and data analysis.

Responsibilities

• Research keywords and competitors for App Store and Google Play.
• Write and update titles, subtitles, keywords, and descriptions within store limits.
• Brief designers on screenshots, icons, and preview videos.
• Run Page Optimisation tests on iOS and Google Play experiments.
• Localise listings for new markets and track rankings and conversions.

Skills

ASO experience

Keyword research

Store listings

Data analysis

Tools

AppTweak

Sensor Tower

MobileAction

AppFollow

Job description

Grow app visibility and downloads on the App Store and Google Play through keyword research, store listings and conversion testing.

Full time On-site Surat 2–3 years experience

About the role

Help our clients' apps get found and downloaded on the App Store and Google Play. You will own keyword strategy, store listings and conversion testing, and report clearly on what changed and why. This is a full-time, on-site role at our Surat office for specialists with 2–3 years of ASO experience.

What you will work on

Research keywords and competitors, then write and update titles, subtitles, keyword fields, short and long descriptions within each store's limits and rules. Brief designers on screenshots, icons and preview videos. Run Product Page Optimisation tests on iOS and store listing experiments on Google Play, localise listings for new markets, track rankings and conversions, and help apps respond to ratings and reviews.

What to bring

2–3 years of hands‑on ASO for live apps, with results you can explain, such as ranking or conversion gains. Working knowledge of App Store Connect, Google Play Console and at least one ASO tool such as AppTweak, Sensor Tower, MobileAction or AppFollow. Strong written English, an eye for detail and comfort with spreadsheets and data. Experience with Apple Search Ads or Google App Campaigns is a plus.