ASO Specialist

Persistent Systems; Bengaluru; Hybrid; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Company-sponsored higher education and certifications

Flexible work hours

Insurance coverage for family members

Job summary

A leading technology firm in Bengaluru is seeking an ASO Specialist to maximize app visibility and conversion. The candidate will utilize marketing, analytics, and creative skills to optimize mobile apps for both the App Store and Google Play. This role requires strong experience in keyword research, A/B testing, and app store performance analysis. The ideal candidate should have 7+ years in ASO or digital marketing and proven analytical skills. Competitive salary and benefits are offered.

Qualifications

• 7+ years of experience in ASO or digital marketing.
• Strong understanding of app store ecosystems and ranking algorithms.
• Experience with localization projects across multiple markets.

Responsibilities

• Maximize visibility and conversion for mobile apps.
• Conduct keyword research to identify high-potential search terms.
• Optimize app metadata for better rankings.

Skills

App Store Optimization

Keyword research

A/B testing

Analytical skills

Communication skills

Tools

AppTweak

Google Play Console

App Store Connect

Firebase

Mixpanel

Job description

Responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). This role requires a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing.

• Role: ASO Specialist
• Experience: 7+ years
• Job Type: Full Time Employment

What You'll Do:

• App Store Optimization (ASO)
• Conduct keyword research using ASO tools (e.g. AppTweak) to identify high-potential search terms.
• Optimize app metadata include title, subtitle, keyword fields, descriptions, and promotional text to improve rankings.
• Develop and implement A/B testing strategies for creative assets (icons, screenshots, videos)
• Monitor and analyze app store performance and competitors' positioning to inform ASO strategy.
• Work with localization vendors or internal stakeholders to adapt app store content to various languages and regions.
• Ensure that localized assets are culturally relevant and optimized for local search behavior.
• Cross-Functional Collaboration
• Collaborate with designers, copywriters, and developers to ensure ASO strategies align with app updates and feature releases.
• Coordinate with paid user acquisition (UA) and CRM teams to align ASO with broader marketing efforts.
• Performance Analysis & Reporting
• Track KPIs such as organic installs, conversion rates, keyword rankings, and retention to measure the impact of ASO efforts.
• Provide actionable insights and regular reports to stakeholders using tools like App Store Connect, Google Play Console, and internal dashboards.
• Competitor & Market Analysis
• Stay on top of industry trends, store algorithm updates, and competitor activity.
• Identify opportunities for app positioning or creative strategy improvements based on market insights.

Expertise You'll Bring:

• 2 to 4 years of experience in ASO, mobile growth marketing, or digital performance marketing.
• Strong understanding of app store ecosystems (Apple App Store and Google Play Store) and ranking algorithms.
• Proficiency in ASO tools (e.g., AppTweak).
• Familiarity with A/B testing frameworks and creative optimization tools.
• Analytical mindset with experience in tools like Google Play Console, App Store Connect, Firebase, or Mixpanel.
• Experience working with localization projects across multiple markets.
• Excellent communication skills and ability to present data-driven insights to non-technical stakeholders.
• Background in mobile gaming, lifestyle, fintech, or utilities categories.
• Basic understanding of SEO principles and how they relate to ASO
• Competitive salary and benefits package
• Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent - persistent.com/careers

Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.