Sr. SEO / ASO Executive

Keka Inc.; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Keka Inc. is seeking an experienced SEO/ASO professional in India to develop and execute strategies that boost organic traffic, app visibility, and user acquisition across web and app stores.

You will lead keyword research, technical SEO, content optimization, and CRO initiatives, while collaborating with Content, Product, Design, and Marketing teams. A strong analytics mindset and up-to-date ASO knowledge are essential.

Qualifications

• Strong understanding of SEO and ASO fundamentals and best practices.
• Hands-on experience with Keyword Research, Technical SEO, Content Optimization, CRO, Local SEO, and Listing Optimization.
• Strong analytical and problem-solving skills with the ability to derive insights from data.
• Good understanding of search engine ranking factors and app store ranking/conversion factors.

Responsibilities

• Develop and execute SEO and ASO strategies to improve organic traffic, rankings, app visibility, and user acquisition.
• Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.
• Manage Technical SEO activities including crawling, indexing, site architecture, internal linking, and technical audits.
• Optimize website content, metadata, landing pages, and app listings for improved search visibility and conversions.
• Drive App Store Optimization (ASO) across Google Play and other relevant app platforms.
• Monitor and optimize app listings, including titles, descriptions, keywords, creatives, and conversion rates.
• Identify and implement CRO opportunities to improve organic traffic-to-conversion performance.
• Work on Local SEO initiatives to improve visibility across relevant locations and search queries.
• Analyze organic performance, identify trends, and provide actionable insights based on data.
• Conduct regular SEO/ASO audits and track key performance metrics.
• Collaborate with Content, Product, Design, and Marketing teams to implement SEO/ASO recommendations.
• Stay updated with Google algorithm updates, SEO best practices, and ASO trends.

Skills

SEO fundamentals

ASO fundamentals

Keyword research

Technical SEO

Content optimization

CRO

Local SEO

Listing optimization

Data-driven

Cross-functional collaboration

Communication

Analytics

Tools

AppTweak

Sensor Tower

Google Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Job description

• Develop and execute SEO and ASO strategies to improve organic traffic, rankings, app visibility, and user acquisition.
• Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.
• Manage Technical SEO activities including crawling, indexing, site architecture, internal linking, and technical audits.
• Optimize website content, metadata, landing pages, and app listings for improved search visibility and conversions.
• Drive App Store Optimization (ASO) across Google Play and other relevant app platforms.
• Monitor and optimize app listings, including titles, descriptions, keywords, creatives, and conversion rates.
• Identify and implement CRO opportunities to improve organic traffic-to-conversion performance.
• Work on Local SEO initiatives to improve visibility across relevant locations and search queries.
• Analyze organic performance, identify trends, and provide actionable insights based on data.
• Conduct regular SEO/ASO audits and track key performance metrics.
• Collaborate with Content, Product, Design, and Marketing teams to implement SEO/ASO recommendations.
• Stay updated with Google algorithm updates, SEO best practices, and ASO trends.

Required Skills

• Strong understanding of SEO and ASO fundamentals and best practices.
• Hands-on experience with Keyword Research, Technical SEO, Content Optimization, CRO, Local SEO, and Listing Optimization.
• Strong analytical and problem-solving skills with the ability to derive insights from data.
• Good understanding of search engine ranking factors and app store ranking/conversion factors.
• Strong communication and cross-functional collaboration skills.

Tools & Platforms

• AppTweak
• Sensor Tower
• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Screaming Frog

Preferred Qualifications

• 3-5 years of hands-on experience in SEO/ASO.
• Experience managing both website SEO and mobile app ASO.
• Experience in a B2C, e-commerce, marketplace, or app-driven business will be an advantage.
• Demonstrated ability to use data and experimentation to improve organic acquisition and conversions.