Senior SEO Executive (ASO)

FINVASIA CAREER; Mohali; On-site; INR 600,000 - 1,200,000; Full time

Job summary

FINVASIA CAREER is seeking a highly motivated Senior SEO Executive to join our marketing team in Mohali. You will develop and implement comprehensive SEO and ASO strategies to boost organic visibility and drive traffic.

You will conduct keyword research, optimize on-page and app store listings, perform technical audits, build backlinks, and monitor performance with tools like SEMrush, Ahrefs, App Annie. Collaboration with content, product and development teams is essential.

Qualifications

• 3+ years of experience in SEO and ASO with proven traffic growth.
• Proficient with SEO/ASO tools: SEMrush, Ahrefs, AppTweak, App Annie.
• Strong analytical and communication skills.
• Ability to translate data into actionable insights.

Responsibilities

• Conduct in-depth keyword research for website and app stores.
• Develop and execute data-driven SEO and ASO strategies.
• Optimize website content, meta descriptions, title tags, and app store listings.
• Perform technical SEO audits to fix crawl errors and improve speed.
• Build high-quality backlinks.
• Analyze competitor SEO/ASO strategies and identify improvements.
• Monitor performance using analytics tools and report progress.
• Stay up-to-date with SEO/ASO trends and algorithms.
• Collaborate with content marketing, product, and development teams.

Skills

SEO

ASO

Keyword research

Analytics

Communication

Tools

SEMrush

Ahrefs

AppTweak

App Annie

Job description

We are searching for a highly motivated and results-oriented Senior SEO Executive to join our growing marketing team. You will be responsible for developing and implementing comprehensive SEO and ASO strategies to increase our online visibility, drive organic traffic, and achieve our business goals.

Responsibilities:

• Conduct in-depth keyword research for both website and app stores to identify high-volume, relevant keywords.
• Develop and execute data-driven SEO and ASO strategies that align with overall marketing objectives.
• Optimize website content, meta descriptions, title tags, and app store listings for targeted keywords.
• Perform technical SEO audits to identify and fix website crawl errors, improve website speed, and ensure mobile-friendliness.
• Build high-quality backlinks to the website through effective link-building strategies.
• Analyze competitor SEO and ASO strategies and identify opportunities for improvement.
• Monitor website and app store performance using analytics tools like Google Search Console, App Annie, and ASO tools.
• Track key SEO and ASO metrics (impressions, clicks, conversions) and report on progress regularly.
• Stay up-to-date on the latest SEO and ASO trends and algorithms.
• Collaborate with internal teams (content marketing, product, development) to ensure alignment and success of SEO and ASO initiatives.

Qualifications:

• 3+ years of experience in SEO and ASO, with a proven track record of success in driving organic traffic and improving website rankings.
• In-depth knowledge of SEO and ASO tools (e.g., SEMrush, Ahrefs, AppTweak, App Annie).
• Excellent analytical skills with the ability to interpret and translate data into actionable insights.
• Strong written and verbal communication skills, with the ability to present findings and recommendations to stakeholders.
• A passion for learning and staying up-to-date with the ever-evolving SEO and ASO landscape.