Sr Manager - Performance Marketing

Dr Lal PathLabs; Gurugram District; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Dr Lal PathLabs is seeking a Senior Performance Marketing Lead to own and optimize our growth campaigns across Google, Meta and emerging channels. You will shape channel strategies, analyze the funnel from media to revenue, and drive CRO experiments to improve conversion and ROI.

The role requires 8–12 years in performance marketing, an MBA, and hands-on expertise with Google/Meta ads, analytics, and automation.

Qualifications

• 8–12 years of experience in Performance Marketing / Growth Marketing.
• MBA qualification required.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Strong hands-on knowledge of LinkedIn Ads and other digital advertising platforms.
• Strong understanding of attribution, funnel analytics, CAC, CPL, ROAS, conversion and lead quality.
• Proficiency in GA4 and digital analytics.
• Strong understanding of landing-page optimization and CRO.
• Experience with marketing automation, CRM and lifecycle marketing is preferred.
• Strong proficiency in PowerPoint / Google Slides, Excel / Google Sheets and data visualization tools.
• Experience using AI tools for marketing analysis, optimization and automation is strongly preferred.
• Experience in healthcare, consumer internet, e-commerce, BFSI or other performance led businesses is an advantage.

Responsibilities

• Own the performance marketing strategy across Google, Meta and other channels.
• Develop channel, audience, geography and funnel strategies for scalable growth.
• Analyze complete funnel from media to revenue and identify optimization opportunities.
• Drive CRO, experimentation and A/B testing across campaigns and pages.
• Leverage AI to improve campaign optimization and productivity.
• Automate processes and increase efficiency with AI adoption.
• Build dashboards and reporting frameworks to turn data into actions.
• Identify growth opportunities across Affiliate, Programmatic, Native and other channels.
• Lead strategic discussions with senior stakeholders and present insights clearly.
• Collaborate with Sales, Product, Technology and agencies to drive initiatives to closure.
• Establish operating processes and governance as needed.
• Take end-to-end ownership of initiatives and ensure execution.
• Stitch complete marketing plans including digital with internal stakeholders.

Skills

Performance marketing experience

Attribution & funnel analytics

GA4 / digital analytics

Campaign optimization

Presentation & storytelling (Powerful)

AI tools for marketing analysis

Education

MBA

Tools

Google Ads

Meta Ads

LinkedIn Ads

Excel / Google Sheets

PowerPoint / Google Slides

CRM platforms

Job description

Roles and Responsibilities :

• Own the performance marketing strategy across Google, Meta and other relevant digital channels, with clear focus on CAC, ROAS, conversion, lead quality and revenue.
• Proactively develop channel, audience, geography and funnel strategies to drive scalable growth.
• Analyze the complete funnel - media to lead to quality to conversion to revenue and identify opportunities for improvement.
• Drive CRO, experimentation and A/B testing across campaigns, landing pages and customer journeys.
• Leverage AI, automation and emerging MarTech and AI extensively to improve campaign optimization, insights, productivity and scale.
• Hand-on in Ai adoption to automate and increase efficiency across process and campaign
• Build performance dashboards, reporting frameworks and processes that turn data into clear actions and decisions.
• Identify new growth opportunities across Affiliate, Programmatic, Native and other emerging channels.
• Lead strategic discussions and performance reviews with senior stakeholders; present insights and recommendations in a clear, structured and compelling manner.
• Work cross-functionally with Sales, Product, Technology, Analytics and agencies to drive initiatives to closure.
• Build operating processes, governance and ways of working where required.
• Take end-to-end ownership of initiatives — set the direction, create clarity, drive stakeholders and ensure execution.
• Able to stitch complete marketing plan, including digital, and coordinating with internal stakeholders

Job Requirements :

• 8–12 years of experience in Performance Marketing / Growth Marketing, preferably across a leading digital agency and/or high-growth consumer business.
• MBA qualification required
• Strong hands-on expertise in Google Ads and Meta Ads.
• Strong hands-on knowledge of LinkedIn Ads and other digital advertising platforms.
• Strong understanding of attribution, funnel analytics, CAC, CPL, ROAS, conversion and lead quality.
• Proficiency in GA4 and digital analytics.
• Strong understanding of landing-page optimization and CRO.
• Experience with marketing automation, CRM and lifecycle marketing is preferred.
• Strong proficiency in PowerPoint / Google Slides, Excel / Google Sheets and data visualization tools.
• Experience using AI tools for marketing analysis, optimization and automation is strongly preferred.
• Experience in healthcare, consumer internet, e-commerce, BFSI or other performance led businesses is an advantage.