Performance Marketing Manager

Ojas Softech; Sector 10; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ojas Softech is seeking an experienced performance marketing professional to plan, run, and optimize large-scale campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer channels.

You will drive user acquisition, engagement, and revenue growth while owning key metrics like ROAS, CAC, and LTV, benchmark CAC, and coordinate with cross-functional teams to align messaging with performance goals.

Qualifications

• 5+ years of performance marketing experience for B2C brands or digital platforms.
• Proven track record of running campaigns and scaling paid spend with measurable ROI.
• Strong CAC knowledge: calculate, monitor, and optimize against LTV and budgets.
• Hands-on experience taking creatives from ideation to execution with a keen eye for conversion.
• Proficiency with GA, Meta Business Manager, and Google Ads.

Responsibilities

• Plan, run, and optimize large-scale campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
• Drive user acquisition, registrations, engagement, and revenue growth.
• Own performance metrics including ROAS, CAC, LTV, and conversion rates; benchmark and optimize CAC.
• Lead campaign strategy, audience targeting, funnel optimization, and scaling.
• Drive the creative process from ideation to production and execution for ad creatives and assets.
• Collaborate with creative, product, SEO, and content teams to align messaging with performance goals.
• Analyze data trends and generate actionable insights for leadership.
• Manage budgets and multiple campaigns simultaneously.
• Mentor junior team members and coordinate with external agencies as required.
• Explore new growth channels, formats, tools, and automation opportunities

Skills

Performance marketing

Campaign management

Google Ads

Meta Ads

CAC tracking

Budget optimization

Audience targeting

Collaboration

Tools

Google Analytics

Meta Business Manager

Google Ads

Job description

Role & responsibilities

• Plan, run, and optimize good-performing, large-scale campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
• Drive user acquisition, registrations, engagement, and revenue growth.
• Own performance metrics including ROAS, CAC, LTV, and conversion rates, with strong working knowledge of CAC tracking it closely, benchmarking it, and taking action to keep it efficient across channels.
• Lead campaign strategy, audience targeting, funnel optimization, and scaling.
• Drive the creative process end-to-end from ideation and concept development to production and execution for ad creatives, videos, and campaign assets.
• Collaborate closely with creative, product, SEO, and content teams to align messaging and creative direction with performance goals.
• Analyze data trends and generate actionable insights for leadership.
• Manage budgets and multiple campaigns simultaneously.
• Mentor junior team members and coordinate with external agencies as required.
• Explore new growth channels, creative formats, tools, and automation opportunities

Preferred candidate profile

• 510 years of strong experience in performance marketing for B2C brands or digital platforms.
• Proven track record of running good campaigns and scaling paid spend with measurable ROI.
• Solid, hands-on knowledge of CAC — how to calculate, monitor, and optimize it against LTV and budget targets.
• Hands-on experience taking creatives from ideation to execution, with a good eye for what converts.
• Strong understanding of analytics tools (GA, Meta Business Manager, Google Ads).
• Experience managing budgets across multiple concurrent campaigns.
• Excellent problem-solving, communication, and leadership skills.