Performance Marketing Manager

Delhivery; North Goa; On-site; INR 2,400,000 - 3,000,000; Full time

Job summary

Delhivery is seeking a Performance Marketing Manager to lead customer acquisition across digital channels. Own end-to-end paid acquisition, optimize CAC, CPA and ROAS, and scale campaigns across Google, Meta and Apple Search Ads, with a strong focus on analytics, experimentation and funnel optimization.

The role requires hands-on experience with Google Ads, Meta Ads, ASO/SEO, GA4, GTM and testing. Collaboration with product, analytics and creative teams is essential to improve tracking,

Qualifications

• Proven track record in paid acquisition and CAC/ROAS optimization.

Responsibilities

• Own and drive overall paid digital marketing strategy.
• Manage large monthly budgets across channels.
• Optimize CAC, CPA, and ROAS through testing and optimization.
• Develop campaigns across app installs, leads, orders and other goals.
• Collaborate with product, analytics and creative teams.

Skills

Google Ads

Meta Ads

Apple Search Ads

SEO

ASO

GA4

GTM

Adjust

Analytics

A/B testing

Dashboards

Excel/Sheets

Communication

Stakeholder management

Tools

Google Search Console

GA4

GTM

Adjust

Job description

Job Description: Performance Marketing Manager

About the Role

We are looking for a results-driven Performance Marketing Manager to lead customer acquisition and performance marketing initiatives across digital channels. The role will involve owning the paid acquisition funnel end-to-end, from campaign strategy and execution to optimization and conversion, with a strong focus on scaling efficiently while improving CAC, ROAS and overall marketing performance.

The ideal candidate should have strong hands‑on experience across Google Ads, Meta Ads, Apple Search Ads, SEO, ASO, analytics and experimentation, along with the ability to translate business objectives into measurable performance marketing strategies.

Key Responsibilities

• Own and drive the overall performance marketing strategy across paid digital channels.
• Manage significant monthly marketing budgets across Google Ads, Meta Ads, Apple Search Ads, affiliates and other performance channels.
• Drive customer acquisition while optimizing CAC, CPA, ROAS, conversion rates and overall marketing efficiency.
• Develop, launch and scale campaigns across the acquisition funnel, including app installs, leads, first transactions/orders and other business conversion goals.
• Lead Google Ads, Meta Ads, Apple Search Ads and app acquisition campaigns, including campaign structure, targeting, bidding, budget allocation and optimization.
• Identify opportunities to scale campaigns while maintaining target acquisition costs and business outcomes.
• Analyze campaign, audience and funnel performance to identify growth opportunities and improve unit economics.
• Design and execute A/B tests and performance marketing experiments across campaigns, audiences, creatives, landing pages and conversion flows.
• Work closely with product, engineering and analytics teams to improve tracking, attribution and conversion measurement.
• Define and implement conversion events and signals through GA4, GTM, Adjust and other analytics platforms.
• Develop dashboards and recurring performance reports covering spend, CAC, conversions, ROAS, customer quality and channel performance.
• Work closely with creative teams to develop, test and scale performance-oriented ad creatives, messaging and landing pages.
• Own and drive SEO and ASO initiatives to improve organic acquisition, app discoverability and overall digital performance.
• Conduct regular competitor, audience and channel analysis to identify new acquisition opportunities.
• Manage external agencies and vendors, including performance reviews, budgets, deliverables and transition of capabilities in-house.
• Collaborate with product, business, analytics and creative teams to translate business objectives into actionable performance marketing plans.
• Stay updated on changes across advertising platforms, attribution, automation, AI-driven campaign optimization and emerging performance marketing channels.

Required Skills

• 48 years of experience in Performance Marketing / Growth Marketing / Digital Marketing.
• Strong hands‑on experience with Google Ads and Meta Ads.
• Experience managing large‑scale performance marketing budgets.
• Strong understanding of app and web acquisition funnels.
• Experience with SEO and ASO.
• Strong analytical and data‑driven approach to performance marketing.
• Experience with GA4, GTM, Adjust, Google Ads, Meta Ads, Apple Search Ads and Google Search Console.
• Strong understanding of attribution, conversion tracking, campaign measurement and marketing analytics.
• Experience working with product, technology, analytics and creative teams.
• Strong Excel/Google Sheets skills with the ability to build and interpret performance dashboards.
• Excellent communication, stakeholder‑management and problem‑solving skills.
• Experience managing agencies and bringing performance marketing capabilities in-house.