Performance Marketing Manager

Zodiac HR Consultants; Mumbai Suburban; In loco; INR 1.200.000 - 2.200.000; Tempo pieno

Descrizione del lavoro

Zodiac HR Consultants seeks a results-driven Performance Marketing Manager in Mumbai to own the paid media strategy across Meta and Google, optimize funnels, and drive ROAS through data-driven decisions. You will collaborate with brand and product teams to align performance with business goals and manage agency partnerships as needed.

The role focuses on end-to-end campaign management, analytics, and compliance with platform policies, delivering scalable growth in a competitive market.

Competenze

• Experience managing paid media across Meta and Google.
• Strong analytics & data-driven decision making.
• Ability to optimize funnels and improve ROAS.
• Collaboration across marketing, product, and brand teams.

Mansioni

• Own and drive performance marketing strategy across paid digital channels to drive revenue growth.
• Manage paid acquisition, optimize funnels, and improve ROAS through data-driven decisions.
• Collaborate with cross-functional teams to align performance outcomes with brand goals.
• Lead Media Strategy & Execution across Meta, Google Ads & other paid channels.
• Optimize full funnel from prospecting to conversion; improve landing pages and checkout performance.
• Coordinate with brand/creative teams for performance-led campaigns and testing.
• Track CAC, ROAS, CTR, CVR, and AOV to generate actionable growth insights.
• Ensure accurate tracking, attribution models, and reporting across platforms.
• Manage agencies and align performance goals with business objectives.
• Ensure compliance with digital marketing best practices and platform policies.

Conoscenze

Meta Ads

Google Ads

GA4

Google Analytics

Campaign optimization

ROAS focus

Strumenti

Meta Ads Manager

Google Ads

Google Merchant Center

GA4

Google Tag Manager

Excel/Sheets

Descrizione del lavoro

• • Own and drive performance marketing strategy across paid digital channels to achieve revenue growth, efficiency, and scalability
  • Manage paid acquisition, optimize marketing funnels, and improve ROAS through data-driven decision-making
  • Collaborate with cross-functional teams to align performance outcomes with overall business and brand goals.
• Paid Media Strategy & Execution Manage Meta, Google Ads & other paid channels; drive acquisition, retargeting, and campaign scale Funnel & Conversion Optimization Optimize full funnel (prospecting to conversion), improve landing pages and checkout performance Creative Performance Alignment Collaborate with brand and creative teams for performance-led campaigns and testing Data, Analytics & Reporting Track CAC, ROAS, CTR, CVR, AOV and build actionable insights for growth Attribution & Tracking Ensure proper tracking, attribution models, and accurate reporting across platforms Agency & Stakeholder Management Manage agencies (if applicable) and align performance goals with business objectives Ensure Compliance Follow digital marketing best practices, platform policies, and reporting discipline E Skills Required: Technical & Behavioral Paid Media Platforms Meta Ads (Facebook, Instagram), Google Ads (Search, Shopping, Display, YouTube) Analytics Tools Google Analytics (GA4), dashboards, performance reporting Tracking & Attribution Google Tag Manager (basic), attribution models, tracking setup Performance Metrics CAC, ROAS, CTR, CVR, AOV, funnel metrics Campaign Management Budget planning, scaling campaigns, optimization strategies Tools & Platforms Meta Ads Manager, Google Ads, Google Merchant Center, Excel / Google Sheets Behavioral Essential Desired Interpersonal Skills Strong collaboration across teams Stakeholder influencing Communication Skills Clear reporting & insight sharing Executive-level presentations Creative Thinking Skills Ability to test and iterate campaigns Innovative growth experiments Supervising / Leadership Skills Ownership of campaigns and outcomes Leading junior team members Teamwork Skills Cross-functional collaboration Leading integrated campaigns Influencing Skills Data-backed decision influence Strategic decisionmaking ability Relationship Building Skills Strong coordination with internal teams Agency/vendor management Decision-Making Skills Data-driven campaign optimization Strategic budget allocation Language Skills Strong English communication Content/creative understanding