Manager/Sr Manager - Performance Marketing

Dr Lal PathLabs; Gurugram District; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Dr Lal PathLabs is seeking a high-ownership, hands-on Performance Marketing & Growth leader who can drive end-to-end digital acquisition from strategy and media planning to optimization, conversion and revenue. The role requires strategic thinking, ability to bring structure to ambiguity, and strong execution with urgency.

You will lead strategy across Google, Meta and other channels, develop funnel strategies, run CRO tests, leverage AI, build dashboards and collaborate with Sales, Product,

Qualifications

• 8 to 12 years in Performance Marketing / Growth Marketing.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Deep knowledge of attribution, funnel analytics, CAC, CPL and ROAS.
• Proficiency in GA4 and digital analytics.
• Strong understanding of landing-page optimization and CRO.
• Experience with marketing automation, CRM and lifecycle marketing.

Responsibilities

• Own the performance marketing strategy across Google, Meta and other channels.
• Proactively develop channel, audience, geography and funnel strategies.
• Analyze the complete funnel from media to revenue and identify improvements.
• Drive CRO, experimentation and A/B testing across campaigns and pages.
• Leverage AI, automation and MarTech to optimize campaigns.
• Build dashboards, reporting frameworks and processes to enable action.
• Identify growth opportunities across Affiliate, Programmatic and native channels.
• Lead strategic reviews with senior stakeholders and present insights clearly.
• Collaborate with Sales, Product, Technology, Analytics and agencies to close initiatives.
• Establish operating processes and governance; own initiatives end-to-end.

Skills

Performance marketing

Growth marketing

Google Ads

Meta Ads

A/B testing

CRO

GA4

Data analysis

PowerPoint

Communication

Tools

PowerPoint

Excel

Google Slides

Google Sheets

CRM

MarTech

Job description

We are looking for a high-ownership, hands-on Performance Marketing & Growth leader who can drive digital acquisition end-to-end from strategy and media planning to optimization, conversion and revenue. This role requires someone who can think strategically, bring structure to ambiguity, lead discussions and presentations, and drive execution with urgency.

Role & responsibilities

• Own the performance marketing strategy across Google, Meta and other relevant digital channels, with clear focus on CAC, ROAS, conversion, lead quality and revenue.
• Proactively develop channel, audience, geography and funnel strategies to drive scalable growth.
• Analyze the complete funnel - media to lead to quality to conversion to revenue and identify opportunities for improvement.
• Drive CRO, experimentation and A/B testing across campaigns, landing pages and customer journeys.
• Leverage AI, automation and emerging MarTech and AI extensively to improve campaign optimization, insights, productivity and scale.
• Hand-on in Ai adoption to automate and increase efficiency across process and campaign
• Build performance dashboards, reporting frameworks and processes that turn data into clear actions and decisions.
• Identify new growth opportunities across Affiliate, Programmatic, Native and other emerging channels.
• Lead strategic discussions and performance reviews with senior stakeholders; present insights and recommendations in a clear, structured and compelling manner.
• Work cross-functionally with Sales, Product, Technology, Analytics and agencies to drive initiatives to closure.
• Build operating processes, governance and ways of working where required.
• Take end-to-end ownership of initiatives set the direction, create clarity, drive stakeholders and ensure execution.
• Able to stitch complete marketing plan, including digital, and coordinating with internal stakeholders

Preferred candidate profile

• 8 to 12 years of experience in Performance Marketing / Growth Marketing, preferably across a leading digital agency and/or high-growth consumer business.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Strong hands-on knowledge of LinkedIn Ads and other digital advertising platforms.
• Strong understanding of attribution, funnel analytics, CAC, CPL, ROAS, conversion and lead quality.
• Proficiency in GA4 and digital analytics.
• Strong understanding of landing-page optimization and CRO.
• Experience with marketing automation, CRM and lifecycle marketing is preferred.
• Strong proficiency in PowerPoint / Google Slides, Excel / Google Sheets and data visualization tools.
• Experience using AI tools for marketing analysis, optimization and automation is strongly preferred.
• Experience in healthcare, consumer internet, e-commerce, BFSI or other performance led businesses is an advantage.
• Strong communication and presentation skills with ability to lead a room and influence senior stakeholders.
• Someone who naturally brings clarity and structure to ambiguity.
• Highly proactive and self driven, persistent and biased towards action and getting things done.
• Comfortable managing multiple stakeholders, priorities and fast-changing situations.
• Demonstrated curiosity and hands-on adoption of AI and automation in marketing.