Performance Marketing Manager- Google Ads & Meta Ads

IndiaMART; Dadri; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

IndiaMART in Noida is seeking a results-driven marketing/product professional to drive advertiser growth and monetization. You will bridge performance delivery with the ads ecosystem, own the growth strategy, and coordinate with internal teams to align campaigns with product promotions.

You will design experiments, run A/B tests on bidding, onboarding flows, and ad formats, and ensure high performance, reliability, and customer delight while staying ahead of industry shifts.

Qualifications

• Experience planning and executing performance marketing campaigns across major platforms.
• Ability to translate business needs into clear, prioritized product requirements.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Lead advertiser growth strategy and monetization plans.
• Collaborate with Business and Technology teams to drive roadmaps.
• Plan and execute campaigns on Google Ads and Meta platforms.
• Design and run A/B tests to optimize bidding algorithms and onboarding flows.
• Ensure performance, reliability, usability and customer delight.
• Stay ahead of industry shifts to keep products competitive.

Skills

Performance marketing

Growth mindset

Cross-functional leadership

Communication

Project delivery

Education

B.E./B.Tech or MBA

Tools

Google Ads

Meta Ads

A/B testing tools

Job description

• Driving high growth in marketplace usage, traffic and user engagement
• Creating a product vision, maintaining a prioritized feature backlog and roadmap, and creating internal buy-in
• Partner with cross-functional Business and Technology teams to drive program roadmaps with plans for all phases of planning, implementation, and production readiness and support
• Working with the self owned development team to ensure requirements are clear and rational, making trade-offs as needed, and delivering a finished product that achieves its goals, on schedule
• Proactively identifying and resolving strategic issues and risks that may impact the teams ability to meet goals
• Identify and clarify the critical few issues that need attention and drive appropriate actions
• Defining and scoping projects by working closely with business customers to understand their needs and priorities along with internal and competitive information into clear, prioritized requirements
• Management and delivery of projects with the highest levels of performance, reliability, usability and customer delight
• Identification and prioritization of projects with an understanding of tradeoffs and impact
• Driving user work flow on user experience, review and clarification sessions with software and quality engineering teams to deliver maximum customer value with available time constraints and resources
• Cross functional leadership: Will be required to work in a highly dynamic work environment which requires strong skills in terms of cross-functional team coordination, consensus building among various verticals within the organization and across departments to achieve overall business objectives in a timely & efficient manner

Key Responsibility Areas:

• Performance marketing: Plan and execute performance marketing campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Product Vision: Bridge the gap between Performance delivery and the Ads ecosystem for our advertisers.
• Drive the Growth Engine: Own the end-to-end strategy for advertiser growth, retention, and monetization.
• Experimentation & Optimization: Design and execute A/B tests on bidding algorithms, ad formats, and onboarding flows to maximize customer lifetime value
• Cross-Functional Leadership: Coordinate with internal teams on product positioning and promotions, and build scalable solutions.
• Market Intelligence: Stay ahead of industry shifts (like privacy changes and AI-driven bidding) to ensure our ad products remain competitive.

Candidate Attributes:

• Performance Marketing : Strong knowledge of Ads landscape and platforms and bidding strategies
  Growth Mindset: A "test and learn" philosophy. You are comfortable with failing fast and doubling down on winning experiments.
• Project delivery: Management and delivery of projects with the highest levels of performance, reliability, usability, and customer delight
  Communication: The ability to explain high-level technical concepts (like attribution modeling) to non-technical stakeholders.

Qualification : B.E./B.Tech (Any) Or Any Graduation+MBA

Location: Noida Sector 135 (WFO)