Manager - Performance Marketing

Lakshyaedu; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lakshyaedu in Bengaluru seeks an experienced Performance Marketing Lead to plan, execute and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads for lead generation and brand engagement across markets.

The role requires 6–7 years of hands-on performance marketing, leadership experience, and strong analytics to improve lead quality and cost efficiency. This position offers a dynamic environment with cross-functional collaboration across marketing and admissions teams.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Engineering or Statistics.
• MBA or postgraduate qualification is an advantage.
• 6–7 years of hands-on performance marketing experience.
• Experience managing campaigns across multiple markets, including international geographies.
• Experience leading performance marketing executives and reviewing performance.
• Experience managing large digital advertising budgets and optimization against targets.
• Experience in tracking, conversion measurement, analytics and CRM-linked optimization.

Responsibilities

• Plan, execute and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads for lead generation, brand awareness and engagement across markets.
• Manage campaign structure, targeting, bidding, budgets, retargeting, creatives and landing pages; ensure accurate and timely campaign launches.
• Optimize performance across channels, audiences, geographies and funnel stages to improve lead volume, quality and cost efficiency.
• Run structured tests on creatives, messaging, audiences, landing pages and bidding strategies; document learnings and implement improvements.
• Maintain reliable tracking and conversion measurement using GTM, GA4, platform pixels, Conversion APIs and relevant martech tools.
• Coordinate with CRM and technology teams on lead tracking, attribution, offline conversions and data discrepancies.
• Monitor metrics including CTR, CPC, CPM, landing-page conversion rate, CPL and qualified-lead cost where available.
• Prepare daily, weekly and monthly reports using dashboards, GA4, CRM data and Excel; highlight trends, issues and optimization opportunities.
• Guide Performance Marketing Executives and Assistant Managers; assign work and review campaign setups, tracking, reports and optimization actions.
• Coordinate with creative, content, web development, CRM and admissions teams to deliver campaign requirements on time.
• Escalate significant performance or technical issues with supporting data and recommended actions.

Skills

Performance marketing

Lead generation

Campaign management

Budget management

Team leadership

Analytics & optimization

Education

Bachelor's degree in Marketing or related field

MBA/postgraduate qualification

Tools

GTM

GA4

Conversion APIs

MarTech tools

Job description

Performance Marketing & Campaign Management

Plan, execute and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads for lead generation, brand awareness and engagement across markets.

Manage campaign structure, targeting, bidding, budgets, retargeting, creatives and landing pages; ensure accurate and timely campaign launches.

Optimize performance across channels, audiences, geographies and funnel stages to improve lead volume, quality and cost efficiency.

Campaign Optimization, Tracking & Attribution

Run structured tests on creatives, messaging, audiences, landing pages and bidding strategies; document learnings and implement improvements.

Maintain reliable tracking and conversion measurement using GTM, GA4, platform pixels, Conversion APIs and relevant martech tools.

Coordinate with CRM and technology teams on lead tracking, attribution, offline conversions and troubleshooting data discrepancies.

Analytics & Reporting

Monitor key metrics including CTR, CPC, CPM, landing-page conversion rate, CPL and qualified-lead cost where available.

Prepare daily, weekly and monthly reports using advertising dashboards, GA4, CRM data and Excel; highlight trends, issues and optimization opportunities

Guide Performance Marketing Executives and Assistant Managers; assign work and review campaign setups, tracking, reports and optimization actions.

Coordinate with creative, content, web development, CRM and admissions teams to deliver campaign requirements on time.

Escalate significant performance or technical issues with supporting data and recommended actions.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Engineering, Statistics or a related field; an MBA/postgraduate qualification is an advantage.
• 6–7 years of hands‑on experience in performance marketing, paid media or digital acquisition.
• Demonstrated experience managing campaigns across multiple markets, including international geographies.
• Prior experience handling lead generation as well as brand awareness and engagement campaigns.
• Previous experience supervising performance marketing executives and Assistant Managers, with responsibility for reviewing execution and campaign performance.
• Proven experience managing significant digital advertising budgets and optimizing campaigns against defined performance targets.
• Practical experience with tracking implementation, conversion measurement, analytics and CRM‑linked campaign optimization.
• Experience in EdTech, education, financial services, B2C or other lead‑generation‑driven businesses is preferred.