Assistant Manager Performance Marketing

GIVA; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

GIVA is seeking an Assistant Manager - Performance Marketing to drive customer acquisition, revenue growth, and marketing efficiency across digital channels. You will plan, execute, optimize, and scale campaigns across Meta, Google, Affiliate, and Display while collaborating with creative, analytics, product, and agency partners.

You will manage CAC/ROAS targets, develop audience strategies, and analyze funnel metrics to identify growth opportunities.

Qualifications

• 3–5 years of performance marketing experience.
• Hands-on with Meta Ads, Google Ads, and mobile attribution.
• Strong CAC/ROAS/CTR/CVR/LTV analysis and funnel analytics.
• Experience managing monthly budgets up to 1 crore.
• Proficient in Excel/Google Sheets; familiarity with GA4 or AppsFlyer.
• Ability to work in fast-paced, cross-functional teams.
• Experience managing agencies and stakeholders.
• Strong analytical and communication skills.

Responsibilities

• Plan, execute, optimize and scale performance campaigns.
• Manage campaigns across Meta, Google, Affiliate, Display.
• Develop audience strategies and testing roadmaps.
• Analyze funnel metrics and identify growth opportunities.
• Collaborate with creative, analytics, product and agencies.
• Prepare performance reports and present insights.
• Stay updated on industry trends and platform changes.

Skills

Performance marketing

Meta Ads

Google Ads

Data analysis

Budget management

Cross-functional collaboration

Tools

GA4

AppsFlyer

Excel/Google Sheets

Job description

We are hiring Assistant Manager Performance Marketing

Role Overview

We are looking for an Assistant Manager – Performance Marketing to drive customer acquisition, revenue growth, and marketing efficiency across digital channels. The role will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across paid media platforms while working closely with creative, analytics, product, and agency partners.

Key Responsibilities

• Own and manage performance marketing campaigns across Meta, Google, Affiliate, Display, and other paid acquisition channels.
• Drive customer acquisition, app installs, and revenue growth while maintaining CAC and ROAS targets.
• Monitor campaign performance daily and identify opportunities for optimization and scale.
• Develop audience strategies, campaign structures, and testing roadmaps to improve performance.
• Analyze funnel metrics and customer behavior to identify growth opportunities.
• Collaborate with creative teams to develop high-performing ad creatives and landing page experiences.
• Work closely with analytics and product teams to ensure accurate tracking, attribution, and reporting.
• Manage agency and partner relationships to ensure strong execution and accountability.
• Prepare regular performance reports and present insights, recommendations, and action plans to stakeholders.
• Stay updated on industry trends, platform changes, and emerging growth channels.

Requirements

• 3–5 years of experience in Performance Marketing.
• Hands-on experience with Meta Ads, Google Ads, and mobile attribution platforms.
• Strong understanding of key metrics such as CAC, ROAS, CTR, CVR, LTV, and customer funnel analysis.
• Hands on experience of handle a monthly budget of up to 1cr.
• Proficiency in Excel/Google Sheets; knowledge of GA4, AppsFlyer, or similar analytics tools is preferred.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Experience managing agencies and cross-functional stakeholders.
• Ability to work in a fast-paced environment and manage multiple priorities.

Preferred Qualifications

• Experience in e-commerce, D2C, retail, or app-based businesses.
• Strong communication and presentation skills.