Sr Manager-Digital Marketing

Chandigarh University; Chandigarh, Lucknow; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Chandigarh University is seeking a Senior Manager Digital Marketing to lead end-to-end digital initiatives across campus channels with a strong focus on lead generation, admissions, brand visibility and conversions.

You will drive performance marketing campaigns on Google, Meta, YouTube and programmatic platforms, manage SEO and ORM, oversee content and influencer initiatives, and partner with admissions and outreach teams to accelerate growth.

Qualifications

• Experience leading digital marketing for large student admissions is preferable.
• Strong track record in lead generation and conversions.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with admission and business objectives.
• Lead Performance Marketing campaigns across Google, Meta, YouTube, Display, Programmatic and other relevant platforms.
• Drive lead generation, lead quality, application and admission conversions through effective digital funnels.
• Develop and implement SEO, AEO & GEO strategies to improve organic visibility and digital discoverability.
• Manage social media marketing, content strategy and influencer marketing initiatives.
• Drive website growth, landing-page optimization and overall digital conversion performance.
• Manage Online Reputation Management (ORM) and strengthen the University's digital brand presence.
• Analyze campaign performance, customer journeys and conversion metrics to improve ROI and CPL.
• Monitor competitors, market trends and emerging digital channels to identify new growth opportunities.
• Collaborate with creative, content, branding, admissions and outreach teams for integrated campaigns.
• Manage external agencies, vendors and digital partners, ensuring effective execution and performance.
• Prepare regular MIS, dashboards and performance reports for senior management.

Skills

Performance Marketing

Social Media Marketing

SEO

AEO

GEO

Website Growth

Influencer Marketing

ORM

Lead Generation

Funnel Management

Analytics

Digital Branding

Job description

Senior Manager / Senior Digital Marketing

Locations: Mohali & Lucknow Campuses | Chandigarh University

Position Overview

Chandigarh University is looking for an experienced Senior Manager Digital Marketing to lead and drive end-to-end digital marketing initiatives across campus, with a strong focus on lead generation, admissions, brand visibility, digital growth and conversions.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with admission and business objectives.
• Lead Performance Marketing campaigns across Google, Meta, YouTube, Display, Programmatic and other relevant platforms.
• Drive lead generation, lead quality, application and admission conversions through effective digital funnels.
• Develop and implement SEO, AEO & GEO strategies to improve organic visibility and digital discoverability.
• Manage social media marketing, content strategy and influencer marketing initiatives.
• Drive website growth, landing-page optimization and overall digital conversion performance.
• Manage Online Reputation Management (ORM) and strengthen the University's digital brand presence.
• Analyze campaign performance, customer journeys and conversion metrics to improve ROI and CPL.
• Monitor competitors, market trends and emerging digital channels to identify new growth opportunities.
• Collaborate with creative, content, branding, admissions and outreach teams for integrated campaigns.
• Manage external agencies, vendors and digital partners, ensuring effective execution and performance.
• Prepare regular MIS, dashboards and performance reports for senior management.

Skills & Expertise

Performance Marketing | Social Media Marketing | SEO | AEO | GEO | Website Growth | Influencer Marketing | ORM | Lead Generation | Funnel Management | Analytics & Reporting | Digital Branding

Candidate Profile

• 12+ years of experience in Digital Marketing, preferably within the Education / EdTech industry.
• Proven experience in handling large-scale lead generation and admission-focused campaigns.
• Strong understanding of digital marketing platforms, analytics and conversion optimization.
• Experience in managing substantial marketing budgets will be an advantage.
• Strong leadership, strategic thinking, analytical and stakeholder-management skills.
• Ability to work in a fast-paced, target-driven environment.

Locations

Mohali Campus
Lucknow Campus

Preference: Candidates with strong experience in the Education/EdTech sector and demonstrated expertise in admission-driven digital marketing will be preferred.