Head of Digital Marketing

K.R. Mangalam University; Gurugram District; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

An innovative educational institution in Gurugram is seeking a Head of Digital Marketing to drive their digital initiatives. The ideal candidate will lead strategic marketing campaigns to enhance online presence and student engagement. With over 7 years of digital marketing experience and a proven track record, this role offers a unique opportunity to influence the institution’s growth. Strong leadership, SEO expertise, and budget management are essential for success.

Qualifications

• Experience in managing large-scale digital marketing campaigns.
• Strong analytical and problem-solving skills.
• Ability to lead and manage cross-functional teams.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage SEO and content strategies for visibility.
• Oversee social media management and engagement.

Skills

Digital Marketing

SEO

Social Media Marketing

PPC

Data Analytics

Marketing Automation

Education

7+ years of experience in digital marketing

5 years in senior leadership role

Tools

Google Analytics

Meta Ads Manager

HubSpot

Zoho CRM

Google Tag Manager

Job description

Head HR - Recruitments/Talent Acquisition at K.R. Mangalam Group

Job Title: Head of Digital Marketing

Position Summary:

K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.

Key Responsibilities

• Strategy Development and Planning: Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals. Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.
• Content Management: Responsible for developing and executing SEO strategies to increase the website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. Requires expertise in technical SEO, content strategy, link building, and analytics.
• SEO and Website: Manage the institution’s website and ensure it is optimized for search engines to increase visibility and attract prospective students. Monitor website analytics and make data-driven decisions to improve user experience and engagement.
• Social Media Management / Social Media Marketing (SMM): Develop and implement social media strategies to engage with students, parents, and the academic community. Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements.
• PPC (Pay-Per-Click): Plan, execute, and optimize paid advertising campaigns to drive traffic, leads, or sales. Maximize return on ad spend (ROAS) across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
• Social Media Optimization (SMO): Ensure the brand’s presence across all social media platforms is fully optimized for visibility, engagement, and organic growth.
• Analytics and Reporting: Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools. Provide insights and recommendations to senior management for continuous improvement. Implement new CRM and allied software solutions.
• Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources. Monitor spending and adjust tactics to stay within budget while maximizing results.
• Team Leadership and Collaboration: Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals. Collaborate with other departments (e.g., Admissions, Academic Affairs) for alignment with institutional objectives. Manage online reputation across review platforms.
• Lead Generation and Conversion Optimization: Generate high-quality leads and improve the ‘Lead to Form’ conversion rate. Implement lead generation campaigns, optimize marketing funnels, and continuously refine the process.
• Staying Updated with Trends: Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge.

Qualifications & Experience

• 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team.
• Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries.
• Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics.
• Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, HubSpot, Zoho CRM, Google Tag Manager, and automation tools.
• Experience managing cross‑functional teams, agencies, and external vendors.
• Strong analytical and problem‑solving skills with the ability to make data‑driven marketing decisions.

Interested Candidates can visit our website and can send the resume to the provided email address.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Administrative and Education

Industries: Education Administration Programs and Higher Education