Campaign and Client Manager_ Digital Marketing

CL Educate; Delhi; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Career Launcher Media is seeking a Senior Manager to own end-to-end client servicing and campaign delivery for a portfolio of institutional accounts. Lead campaign strategy, execution, and performance across WhatsApp, Email, SMS, and other channels, while mentoring a team and driving account growth.

You will collaborate with internal teams and external stakeholders to ensure timely, high-quality delivery, optimize budgets, and present insightful performance reviews to senior management.

Qualifications

• Strong analytical and reporting skills with proficiency in Excel and analytics tools.
• Hands-on experience in WhatsApp/Email/SMS/RCS Marketing and other digital channels.
• Strong client servicing, account management and stakeholder management skills.
• Experience mentoring a team and managing multiple client accounts.
• Excellent communication and presentation skills with ability to engage senior leadership.
• Sound commercial acumen with budgeting and profitability focus.

Responsibilities

• Own end-to-end client relationships for a portfolio of key accounts.
• Design and execute integrated campaign strategies aligned with client goals.
• Own campaign delivery across scope, timelines, budgets and objectives.
• Manage and optimize campaign budgets for ROI.
• Mentor and lead a team of client servicing and delivery executives.
• Collaborate with Tech, Creative, Content and Operations for seamless execution.
• Oversee content creation for landing pages and campaigns across channels.
• Monitor performance and use data to identify risks and opportunities.
• Lead post-campaign analysis and document learnings for future campaigns.
• Identify opportunities for upselling and cross-selling campaigns.

Skills

Analytical & Reporting

WhatsApp Marketing

Email Marketing

SMS Marketing

RCS Marketing

Client Servicing

Account Management

Stakeholder Management

Team Management

Multi-Account Management

Communication

Budget & Profitability

Education

MBA/Marketing or related field

Job description

Senior Manager - Client Servicing & Campaign Delivery

Company: Career Launcher Media (CL Educate Ltd, NSE: CLEDUCATE)

Location: Mohan Estate, New Delhi

About Career Launcher Media

Career Launcher Media is the institutional business arm of CL Educate Ltd (NSE: CLEDUCATE), offering digital marketing & print solutions, events, and student outreach services to higher education institutions and universities across India.

About the Role

Career Launcher Media is looking for a seasoned and strategic Senior Manager Client Servicing & Campaign Delivery to own end-to-end client relationships and campaign delivery for a portfolio of key institutional accounts. This is requires strong stakeholder management, sound commercial judgment, and the ability to lead a team while driving campaign performance across Marketing channels WhatsApp, Email, SMS, and other channels. The ideal candidate combines hands-on delivery expertise with the maturity to manage senior client and internal stakeholders, mentor a team, and take ownership of account growth. Prior experience in the Higher Education (EdTech) sector will be a strong advantage.

Key Responsibilities

• Own client relationships end-to-end for a portfolio of key accounts, acting as the senior point of contact and trusted advisor for institutional clients.
• Lead the design and execution of integrated campaign strategies aligned with client business goals, targets, and approved proposals.
• Take accountability for campaign delivery across scope, timelines, budgets, and objectives, ensuring consistently high-quality execution.
• Manage and optimize campaign budgets across channels, ensuring efficient allocation and maximum ROI for clients.
• Lead, mentor, and manage a team of client servicing and campaign delivery executives, ensuring quality output and professional growth.
• Collaborate closely with internal teams (Tech, Creative, Content, Operations) and external stakeholders to ensure seamless, on-time campaign execution.
• Oversee content development and coordination for landing pages and promotional campaigns across SMS, Email, WhatsApp, and other channels.
• Monitor and analyze campaign performance, using data and analytics to proactively identify risks, opportunities, and areas for improvement.
• Own escalation management, ensuring client queries and issues are resolved promptly while maintaining strong, long-term relationships.
• Present campaign performance reports, strategic recommendations, and business reviews to senior management and client stakeholders.
• Lead post-campaign analysis, benchmarking actual results against objectives, and documenting key learnings and recommendations for future campaigns.
• Identify opportunities for account growth, upselling, and cross-selling additional campaigns, channels, or services.
• Maintain robust campaign documentation, timelines, budgets, performance reports, and account records.

Required Skills

• Strong analytical and reporting skills, with advanced proficiency in Microsoft Excel and campaign analytics tools.
• Proven, hands-on experience in WhatsApp/Email/SMS/RCS Marketing and other digital marketing channels.
• Strong client servicing, account management, and stakeholder management skills, with the ability to engage confidently with senior client leadership.
• Demonstrated experience managing and mentoring a team, with strong people-management and delegation skills.
• Ability to manage multiple client accounts and campaigns simultaneously, prioritizing effectively under pressure.
• Excellent verbal, written, and presentation skills, with the ability to communicate performance and strategy clearly to senior audiences.
• Sound commercial acumen with experience managing budgets and driving account profitability and growth.

Preferred Qualifications

• Master's or Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in campaign delivery, client servicing, account management, or digital marketing, including prior experience managing a team.
• Experience in the Higher Education/EdTech industry will be a strong advantage.
• Strong understanding of digital marketing channels, customer engagement strategies, and campaign performance metrics.