Admission Manager

Chandigarh University; Chandigarh, Karnal; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Chandigarh University is seeking an experienced Manager Admissions & Outreach to lead student recruitment, school outreach, admissions and lead-generation initiatives. The role focuses on achieving enrolment targets across the assigned region and driving digital marketing-led lead generation in collaboration with the marketing team.

You will mentor the admissions/outreach team, build partnerships with schools and education partners, manage CRM/ERP-driven lead tracking, and prepare MIS and

Qualifications

• 8-10+ years of relevant experience in Admissions, Student Recruitment, Education Sales, Outreach or EdTech.
• Strong experience in Higher Education/University sector preferred.
• Proven experience in school outreach and institutional relationship management.
• Hands-on understanding of digital marketing, lead generation and conversion funnels.
• Experience working with CRM/ERP systems and admission MIS.

Responsibilities

• Drive UG/PG admissions and enrolment targets for the assigned region.
• Develop and execute admission and student recruitment strategies.
• Build and maintain relationships with schools, coaching institutes, colleges and education partners.
• Lead school outreach activities, seminars, career counselling sessions, education fairs and student engagement programs.
• Manage, mentor and monitor the performance of the admissions/outreach team.
• Generate and convert leads through digital marketing and online campaigns in coordination with the marketing team.
• Monitor lead sources, lead quality, conversion ratios and admission funnel performance.
• Work closely with the Digital Marketing/Performance Marketing team to improve lead generation and ROI.
• Ensure effective utilization of CRM/ERP systems for lead tracking, follow-ups and conversion management.
• Analyse market trends, competitor activities and regional opportunities to identify new admission channels.
• Set team targets, review performance and drive corrective actions to achieve enrolment goals.
• Prepare MIS, admission forecasts and performance reports for senior management.
• Plan and execute admission drives, open houses, promotional campaigns and outreach initiatives.
• Ensure strong coordination between Admissions, Outreach, Marketing and Counselling teams.
• Drive continuous improvement in lead conversion, student engagement and overall admission performance.

Skills

Admissions

Student recruitment

Education sales

Outreach

Team leadership

Digital marketing

Lead generation

CRM/ERP

MIS

Stakeholder management

Education

Bachelor's degree

MBA/PG qualification preferred

Tools

CRM/ERP systems

Job description

We are looking for an experienced Manager Admissions & Outreach to lead student recruitment, school outreach, admissions, team performance and lead-generation initiatives. The ideal candidate should have strong experience in the education/higher-education sector, school & institutional outreach, team handling and digital marketing-led lead generation.

Key Responsibilities

• Drive UG/PG admissions and enrolment targets for the assigned region.
• Develop and execute effective admission and student recruitment strategies.
• Build and maintain strong relationships with schools, coaching institutes, colleges and education partners.
• Lead school outreach activities, seminars, career counselling sessions, education fairs and student engagement programs.
• Manage, mentor and monitor the performance of the admissions/outreach team.
• Generate and convert leads through digital marketing and online campaigns in coordination with the marketing team.
• Monitor lead sources, lead quality, conversion ratios and admission funnel performance.
• Work closely with the Digital Marketing/Performance Marketing team to improve lead generation and ROI.
• Ensure effective utilization of CRM/ERP systems for lead tracking, follow-ups and conversion management.
• Analyse market trends, competitor activities and regional opportunities to identify new admission channels.
• Set team targets, review performance and drive corrective actions to achieve enrolment goals.
• Prepare MIS, admission forecasts and performance reports for senior management.
• Plan and execute admission drives, open houses, promotional campaigns and outreach initiatives.
• Ensure strong coordination between Admissions, Outreach, Marketing and Counselling teams.
• Drive continuous improvement in lead conversion, student engagement and overall admission performance.

Candidate Profile

• 8-10+ years of relevant experience in Admissions, Student Recruitment, Education Sales, Outreach or EdTech.
• Strong experience in the Higher Education/University sector preferred.
• Proven experience in school outreach and institutional relationship management.
• Strong team handling and target management experience.
• Hands-on understanding of digital marketing, lead generation and conversion funnels.
• Experience working with CRM/ERP systems and admission-related MIS.
• Strong communication, negotiation, presentation and stakeholder-management skills.
• Target-oriented with strong analytical and execution capabilities.
• Willingness to travel for school visits, outreach activities and admission campaigns.
• Bachelor's degree required; MBA/PG qualification preferred.