Department of Marketing & Admission

Rama University; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Rama University invites applications for a Digital Marketing Manager to lead admissions-focused campaigns from our Mandhana Campus. The role requires 5+ years of digital marketing experience with proven leadership, and an MBA in Digital Marketing is preferred.

You will oversee cross-channel campaigns, social media strategy across Facebook, Instagram, LinkedIn and YouTube, manage a team, analyze performance data, and collaborate with content and academic teams to drive inquiries and admissions.

Qualifications

• Minimum 5+ years in Digital Marketing with leadership experience.
• Experience designing admissions-focused campaigns.
• Strong social media strategy across multiple platforms.

Responsibilities

• Admissions-Focused Campaigns: Develop and execute result-driven digital marketing campaigns specifically aimed at student admissions for UG, PG, and professional programs.
• Social Media Leadership: Strategically manage and grow the University’s presence on Facebook, Instagram, LinkedIn, YouTube, and emerging platforms, ensuring high engagement and lead generation.
• Team Management: Lead, mentor, and coordinate a team of digital marketing executives, content creators, and designers to achieve admission targets.
• Performance Tracking: Monitor and analyze campaign performance using analytics tools and provide actionable insights.
• Content Strategy: Collaborate with creative and academic teams to develop engaging content including posts, videos, blogs, and digital ads.
• Search & Advertising: Manage SEO/SEM, PPC, and paid social media campaigns for maximum reach and ROI.
• Lead Management: Work closely with the admissions team to ensure effective follow-up on leads generated through digital platforms.
• Trend Analysis: Stay updated on the latest digital marketing trends and educational marketing strategies.

Skills

Digital Marketing

Team Leadership

Campaign Analytics

Content Strategy

Social Media Management

Education

MBA in Digital Marketing

Tools

Google Analytics

Meta Business Suite

SEO/SEM

PPC

Job description

Job Title : Digital MArketing Manager
Qualification:M.BA in Digital Marketing
Experience :5-10 years
Job Profile :Department of Marketing & Admission

Details:
Location: Rama University, Mandhana Campus
Department: Marketing Department
Job Type: Full-Time (Work from Office)
Experience Required: Minimum 5+ years in Digital Marketing, with proven team leadership and university/admissions-focused campaigns.

Key Responsibilities

Admissions-Focused Campaigns:
Develop and execute result-driven digital marketing campaigns specifically aimed at student admissions for UG, PG, and professional programs.

Social Media Leadership:
Strategically manage and grow the University’s presence on Facebook, Instagram, LinkedIn, YouTube, and emerging platforms, ensuring high engagement and lead generation.

Team Management:
Lead, mentor, and coordinate a team of digital marketing executives, content creators, and designers to achieve admission targets.

Performance Tracking:
Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and provide actionable insights.

Content Strategy:
Collaborate with creative and academic teams to develop engaging content including posts, videos, blogs, and digital ads.

Search & Advertising:
Manage SEO/SEM, PPC, and paid social media campaigns for maximum reach and ROI.

Lead Management:
Work closely with the admissions team to ensure effective follow-up on leads generated through digital platforms.

Trend Analysis:
Stay updated on the latest digital marketing trends and educational marketing strategies.