Manager – Digital Marketing

Jupitice Justice Technologies Private Limited; Chandigarh; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Jupitice Justice Technologies Private Limited is seeking a skilled Digital Marketing Manager located in Chandigarh. This role requires 10-12 years of experience primarily focusing on performance marketing, SEO, social media, and AI-driven tools. Success in this position involves designing effective marketing strategies, executing campaigns across various digital channels, and driving measurable outcomes. The ideal candidate will have excellent analytical skills and communication abilities to thrive in a collaborative environment.

Qualifications

• 10-12 years of experience in digital marketing with a focus on performance marketing, SEO, and social media.
• Proven track record of lead generation and revenue growth through digital channels.
• Hands-on experience with AI tools and marketing automation platforms.

Responsibilities

• Design and implement digital marketing strategies aligned with business objectives.
• Lead end-to-end digital campaigns across performance marketing, SEO, and social media.
• Optimize campaigns for ROI, CAC, and conversion metrics.
• Track and analyze campaign performance using analytics tools.

Skills

Performance marketing

SEO

Social media

Data-driven decision-making

Team management

Communication

Tools

Google Ads

Meta

LinkedIn

Google Analytics

CRM systems

Job description

Manager – Digital Marketing

Location: Chandigarh

Experience: 10-12 Years

Role Overview

We are looking for a strategic and execution-focused Digital Marketing Manager who can translate organizational goals into high-impact digital strategies. This role requires a strong blend of performance marketing, social media, SEO expertise, and hands-on experience with AI-driven (agentic) tools and prompt-based systems to drive measurable business outcomes.

Key Responsibilities

Strategy & Leadership

• Understand organizational vision, revenue goals, and customer segments to design digital marketing strategies aligned with business objectives
• Lead end-to-end digital campaigns across performance marketing, SEO, and social media channels
• Collaborate with cross-functional teams (sales, product, content) to ensure alignment and execution excellence

Lead Generation & Performance Marketing

• Plan and execute lead generation campaigns across paid channels (Google Ads, Meta, LinkedIn, etc.)
• Optimize campaigns for ROI, CAC, and conversion metrics
• Build scalable performance marketing frameworks and attribution models

SEO & Organic Growth

• Own and drive SEO strategy (technical, on-page, off-page)
• Improve website rankings, organic traffic, and conversion rates
• Work closely with content teams to build keyword-driven content strategies

Social Media & Brand Presence

• Develop and execute social media strategies across platforms
• Manage brand positioning, engagement, and community growth
• Analyze social metrics and optimize campaigns accordingly

AI, Automation & Agentic Tools

• Leverage AI-driven tools, agentic workflows, and prompt engineering for campaign optimization, content generation, and automation
• Identify and implement new-age marketing technologies to improve efficiency and scale
• Stay updated with emerging AI trends and integrate them into marketing practices

Analytics & Reporting

• Track, analyze, and report campaign performance using tools like Google Analytics, dashboards, and CRM systems
• Derive actionable insights and continuously optimize strategies
• Present performance reports and strategic recommendations to leadership

Key Requirements

• 10-12 years of experience in digital marketing with a strong focus on performance marketing, SEO, and social media
• Proven track record of driving lead generation and revenue growth through digital channels
• Hands-on experience with AI tools, marketing automation platforms, and prompt-based systems (agentic tools)
• Strong understanding of analytics, attribution models, and data-driven decision-making
• Experience managing teams and agencies
• Excellent communication, strategic thinking, and problem-solving skills

Soft Skills

Excellent communication, strategic thinking, and problem-solving skills.

Preferred Qualifications

• Certifications in Generative AI / Prompt Engineering (e.g., Certified Prompt Engineer™, AI Prompting Fundamentals™), or equivalent hands-on experience with AI tools and agentic workflows.
• Familiarity with CRM tools (HubSpot, Salesforce, etc.)
• Exposure to marketing automation and personalization platforms