Digital Marketing Manager

Ethiqual Global; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Ethiqual Global seeks a Digital Marketing Manager to lead online marketing for three campuses. The role focuses on driving admissions via digital channels, managing paid campaigns, social media, content and online lead generation.

The right candidate will balance lead quality, campus visits, and applications, working with admissions to improve conversions and reporting performance insights regularly.

Qualifications

• 5–6 years of digital marketing experience, preferably with education marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of social media and digital content.
• Experience managing lead-generation campaigns and analysing performance.
• Understanding of website, landing-page and conversion optimisation.
• Strong analytical and problem-solving skills.
• Excellent coordination and communication skills.
• Ability to manage marketing across multiple campuses.

Responsibilities

• Plan and manage digital marketing campaigns for all three campuses.
• Manage Meta, Google and YouTube ads focusing on lead quality.
• Develop campus-wise and admission-cycle strategies.
• Coordinate with school teams for timely content from all campuses.
• Track the complete digital funnel: leads, visits, applications, admissions.
• Prepare regular performance reports with insights and actions.
• Ensure websites and landing pages support the admission journey.

Skills

Meta Ads

Google Ads

Social Media

Lead Gen

Analytics

Content Marketing

Multi-campus

Job description

Role & responsibilities

Digital Marketing Manager

About the Role : A Premium School is looking for a Digital Marketing Manager to lead online marketing for our three campuses Alandi, Indore and Latur. The role will focus on driving admissions through digital channels, managing paid campaigns, social media, content and online lead generation.

We are looking for someone who understands that school marketing is not just about generating leads or engagement. The goal is to reach the right parents, generate quality enquiries, drive campus visits and contribute to admissions.

Key Responsibilities

• Plan and manage digital marketing campaigns for all three campuses.
• Manage Meta, Google and YouTube advertising with a focus on lead quality and admissions.
• Develop campus-wise and admission-cycle-wise digital strategies.
• Manage and guide the social media strategy and content calendar.
• Coordinate with school teams to ensure timely content from all campuses.
• Work with designers, video teams and website teams to create effective digital campaigns.
• Monitor competitors and identify new digital marketing opportunities for school admissions.
• Track the complete digital funnel Leads Qualified Leads Campus Visits Applications Admissions.
• Analyse campaign performance and continuously optimise budgets, audiences, creatives and messaging.
• Work closely with the admissions team to understand lead quality and improve conversion.
• Prepare regular performance reports with clear insights and recommended actions.
• Ensure the school's websites, landing pages and digital presence support the admission journey.

What We Are Looking For

• 5–6 years of digital marketing experience, preferably with experience in school/K 12/education marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of social media and digital content.
• Experience managing lead-generation campaigns and analysing performance.
• Understanding of website, landing-page and conversion optimisation.
• Strong analytical and problem-solving skills.
• Excellent coordination and communication skills.
• Ability to manage marketing across multiple campuses.

The Right Candidate We are looking for someone who is proactive, data-driven, creative and strongly focused on outcomes. The ideal candidate thinks beyond: Reach Engagement Leads and thinks: Right Parent Quality Enquiry Campus Visit Application Admission .

Someone who understands school marketing, keeps track of what competing schools are doing, understands parent behaviour and can turn school activities, achievements and USPs into effective digital content will be a strong fit.

Not an ideal fit This role is not suited for someone whose experience is primarily in:

• Offline marketing
• Events and activations
• Only social media posting
• Only content creation
• Only agency coordination

We need someone who is hands-on with online marketing and comfortable taking ownership of digital admissions performance.