Social Media Manager

Synergy Plus Business Consulting Group; Gurugram District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Synergy Plus Business Consulting Group in Gurgaon is seeking a Manager Social Media (Brand & Digital) to lead the school network’s brand, digital marketing, admissions marketing, content, and online presence. The role focuses on driving brand visibility, quality leads, campus visits, and admissions outcomes.

The candidate will own social channels, craft content pillars, coordinate with admissions and academic teams, optimize campaigns, and ensure a consistent online brand across platforms and

Qualifications

• Master’s degree in Marketing, Business Administration, Mass Communication, or related field.
• 8–10 years of experience in Admissions, Marketing, or Business Development within Education / K–12 / School Education sectors.
• Strong experience in school admissions growth strategy, school marketing, and stakeholder management.
• Experience in handling multiple school campuses and admissions operations.
• Expertise in digital marketing, CRM/ERP systems, branding, and campaign management.
• Strong analytical, leadership, communication, and presentation skills.
• Ability to manage multi-campus admissions and marketing operations.
• Strategic thinker with strong execution and team management capabilities.
• Exposure to CBSE/IB or international school systems.
• Fluency in English; additional regional language a plus.

Responsibilities

• Brand Strategy & Management: Develop and maintain the school’s brand positioning, messaging, tone of voice and visual consistency across all touchpoints.
• Digital Marketing Strategy: Develop and execute annual and monthly digital marketing plans aligned with admissions, brand awareness and school objectives.
• Admissions Marketing: Plan and execute campaigns for admissions, campus visits, open houses, events and key academic programmes.
• Social Media Management: Own the strategy, content calendar, campaigns and community engagement across Instagram, Facebook, LinkedIn and YouTube.
• Content Strategy: Develop content pillars and storytelling around academics, pedagogy, student achievements, faculty, sports, alumni, parent experiences and school life.
• Performance Marketing: Plan, monitor and optimise Meta, Google, YouTube and other paid digital campaigns.
• Website Management: Ensure website content is accurate, updated, SEO-friendly and aligned with brand and admissions objectives.
• SEO & Local Digital Presence: Coordinate SEO, Google Business Profile, local search visibility and keyword strategy.
• CRM & Lead Funnel: Work closely with admissions teams to ensure digital leads are captured, tracked, followed up and analysed effectively.
• Campaign & Event Marketing: Lead digital communication and promotion for Open Houses, webinars, sports launches, annual events, academic programmes and school initiatives.
• Agency & Vendor Management: Manage social media, SEO, performance marketing, creative, video and other external agencies/vendors.
• Creative & Content Quality Control: Review and approve creatives, videos, copy, campaigns and digital assets to ensure quality and brand alignment.
• Analytics & Reporting: Prepare monthly dashboards and analyse performance across social media, website, paid media and admissions funnels.
• Budget Management: Plan and monitor digital marketing budgets across platforms and agencies.
• Reputation & Online Presence: Monitor online conversations, reviews, parent feedback and brand sentiment, and coordinate responses where required.
• Innovation & Digital Trends: Identify new platforms, formats, AI tools, content trends and digital opportunities relevant to school marketing.
• Internal Stakeholder Management: Coordinate with admissions, academic teams, leadership, events, HR and school teams to gather content and align communication.
• Team Management & SOPs: Manage the social/content team and establish workflows, content calendars, approval processes and reporting systems.

Skills

Brand management

Digital marketing

CRM/ERP

Analytics

Leadership

Communication

Team management

Education

Master’s degree in Marketing or related

Tools

CRM/ERP systems

SEO

Analytics tools

Job description

Job Title: Manager Social Media (Brand & Digital) (All Schools)

Department: Marketing

Location: Gurgaon

Experience: 810 Years

Reporting To: Director Schools

Role Overview

Role Purpose: To lead the school’s brand, digital marketing, admissions marketing, content, social media and online presence, with a strong focus on business outcomes across the funnel: Brand Visibility Quality Leads Campus Visits Admissions Brand Reputation.

Key Responsibilities

Brand Strategy & Management: Develop and maintain the school’s brand positioning, messaging, tone of voice and visual consistency across all touchpoints.

Digital Marketing Strategy: Develop and execute annual and monthly digital marketing plans aligned with admissions, brand awareness and school objectives.

Admissions Marketing: Plan and execute campaigns for admissions, campus visits, open houses, events and key academic programmes.

Social Media Management: Own the strategy, content calendar, campaigns and community engagement across Instagram, Facebook, LinkedIn and YouTube.

Content Strategy: Develop content pillars and storytelling around academics, pedagogy, student achievements, faculty, sports, alumni, parent experiences and school life.

Performance Marketing: Plan, monitor and optimise Meta, Google, YouTube and other paid digital campaigns.

Website Management: Ensure website content is accurate, updated, SEO-friendly and aligned with brand and admissions objectives.

SEO & Local Digital Presence: Coordinate SEO, Google Business Profile, local search visibility and keyword strategy.

CRM & Lead Funnel: Work closely with admissions teams to ensure digital leads are captured, tracked, followed up and analysed effectively.

Campaign & Event Marketing: Lead digital communication and promotion for Open Houses, webinars, sports launches, annual events, academic programmes and school initiatives.

Agency & Vendor Management: Manage social media, SEO, performance marketing, creative, video and other external agencies/vendors.

Creative & Content Quality Control: Review and approve creatives, videos, copy, campaigns and digital assets to ensure quality and brand alignment.

Analytics & Reporting: Prepare monthly dashboards and analyse performance across social media, website, paid media and admissions funnels.

Budget Management: Plan and monitor digital marketing budgets across platforms and agencies.

Reputation & Online Presence: Monitor online conversations, reviews, parent feedback and brand sentiment, and coordinate responses where required.

Innovation & Digital Trends: Identify new platforms, formats, AI tools, content trends and digital opportunities relevant to school marketing.

Internal Stakeholder Management: Coordinate with admissions, academic teams, leadership, events, HR and school teams to gather content and align communication.

Team Management & SOPs: Manage the social/content team and establish workflows, content calendars, approval processes and reporting systems.

Qualification, Experience & Skills:

• Master’s degree in Marketing, Business Administration, Mass Communication, or related field.
• 8–10 years of experience in Admissions, Marketing, or Business Development within Education / K–12 / School Education sectors.
• Strong experience in school admissions growth strategy, school marketing, and stakeholder management.
• Experience in handling multiple school
• Expertise in digital marketing, CRM/ERP systems, branding, and campaign management.
• Strong analytical, leadership, communication, and presentation skills.
• Ability to manage multi-campus admissions and marketing operations.
• Strategic thinker with strong execution and team management capabilities.
• Exposure to CBSE/IB or international school systems.
• Strong leadership, communication, and people skills.
• Fluency in English (additional regional language is a plus)Experience with CRM/ERP tools and data-driven decision-making