School Marketing Manager

Keka Technologies Private Limited; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Keka Technologies Private Limited in Hyderabad is seeking a results-driven School Marketing Manager to lead and execute marketing strategy across digital and offline channels, converting marketing activity into admissions and enrolment growth. This is a full-time, in-office role in Hyderabad.

You will plan paid campaigns, own SEO, manage online and offline marketing, coordinate with the admissions team, and track performance against CPL, CAC, and ROAS.

Qualifications

• Experience in school/education marketing mandatory.
• Willing to work onsite in Hyderabad.
• 4–7 years of marketing experience.
• Hands-on with Google Ads and Meta ads.
• Experience with SEO and offline marketing.

Responsibilities

• Plan, launch, and optimize paid ad campaigns to generate admission leads.
• Own SEO strategy including keyword research and on-page optimization.
• Drive online marketing across social media, email, WhatsApp, landing pages.
• Lead offline marketing through events, print, hoardings, activations.
• Manage marketing calendar aligned to admissions cycle.
• Track campaign performance and optimize spend.

Skills

Paid advertising

SEO

Social media

Data analysis

Education

Bachelor's in Marketing

MBA in Marketing

Tools

Google Ads

Meta Ads

Google Analytics

SEMrush

Ahrefs

CRM tools

Job description

• Position: School Marketing Manager
• Work Mode: Onsite / In-office (not remote or hybrid)
• Employment Type: Full-time, Permanent
• Number of Openings: 1
• Experience: 4–7 years

JOB DESCRIPTION

About the Role

We are looking for a results-driven School Marketing Manager to lead and execute marketing strategy across digital and offline channels, converting marketing activity into admissions and enrolment growth. This is a full-time, in-office role in Hyderabad.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram) to generate quality admission leads.
• Own SEO strategy — keyword research, on-page and technical SEO, content optimization, and link building.
• Drive online marketing across social media, email, WhatsApp, landing pages, and marketing automation.
• Lead offline marketing — school events, open houses, seminars, print, hoardings, BTL activities, and on-ground activations.
• Manage the marketing calendar aligned to the admissions cycle.
• Track and report on campaign performance (CPL, CAC, ROAS, conversions) and optimize spend.
• Manage marketing budgets, agencies, and vendors.
• Collaborate with the admissions team to align marketing with enrolment targets.

Must-Have Requirements

• Prior marketing experience within the School / Education industry (mandatory).
• Willing to work onsite in Hyderabad (mandatory).
• 4–7 years of overall marketing experience.
• Hands-on expertise in running ads (Google & Meta), SEO, and online + offline marketing.
• Strong analytical skills to interpret data and optimize campaigns.

Good-to-Have

• Familiarity with Google Analytics, Search Console, Meta Ads Manager, SEMrush/Ahrefs, and CRM/marketing automation tools.
• Experience marketing during an admissions cycle; team or agency management.

Education

• Bachelor's degree in Marketing, Business, or related field. MBA in Marketing is a plus.