Sr. Executive/AM/DM - Marketing & Communications

TVS Industrial & Logistics Parks; Mumbai City; On-site; INR 500,000 - 700,000; Full time

Job summary

TVS Industrial & Logistics Parks seeks a proactive Public Relations professional to craft media stories, blogs and press releases, while managing internal and external communications. The role involves handling media relations, events and social media engagement, plus coordinating with agencies on integrated campaigns.

You will update the company website, contribute to brand strategy, and measure campaign success.

Qualifications

• Excellent writing and communication skills are essential.
• Strong presentation and oral communication abilities are required.
• Experience in media relations, PR and marketing campaigns is expected.
• Ability to creatively use AI tools for content creation.
• Keen attention to detail and analytical thinking are important.

Responsibilities

• Proactively create media stories, blogs, PR and marketing campaigns.
• Handle events and manage media relations.
• Write press releases and opinion pieces.
• Oversee internal and external communications as needed.
• Maintain and update the organization website information.
• Engage with users on social media (LinkedIn, Facebook, Instagram).
• Design and implement integrated communication campaigns across ATL, BTL, PR and digital channels.
• Coordinate with Creative, Media and PR agencies for planning and buying.
• Measure and report campaign success; develop brand strategy and execution.
• Vendor management for communications activities.

Skills

Excellent writing

Oral presentation

Communication skills

AI tools usage

Analytical mindset

Attention to detail

Experience: 3-5 years in PR/Marketing

Education

Bachelor's degree in Public Relations, Journalism or related field

Diploma in PR & Marketing

Tools

Canva

Job description

Role & responsibilities

• Proactive & creative in thoughts in terms of media stories, blogs, PR & marketing campaigns
• Handled Events in the past
• Strong Media Relations
• Ability to write press releases, opinion pieces, blogs etc.
• Ability to handle internal & external communications, whenever required
• Maintain and update information on the organizations website
• Create, Manage and update information and engage with users on social media sites such as LinkedIn, FB, Insta, etc.
• Design & implement - Integrated Communication Campaigns across touch points ATL, BTL, PR, Digital as per business needs
• Liaison with & manage the Creative, Media & PR agencies Media planning & buying activities
• Measure & report on the success of marketing campaigns Brand strategy, planning & execution
• Internal & External communication Vendor Management

Preferred candidate profile

• 3-5years experience required in relevant agency or corporate.
• Bachelor's degree in Public Relations, Journalism or related field.
• Excellent writing, oral presentation, and communication skills.
• Basic knowledge of designing on websites like Canva and using AI creatively
• A diploma course or a degree in PR & Marketing is preferred
• A strong presence of mind and analytical skills.
• Keen attention to detail.