Executives- Digital Marketing / Branding-PR & Creatives

Institute of Management Studies (IMS); Dadri, Delhi; On-site; INR 350,000 - 700,000; Full time

Job summary

Institute of Management Studies (IMS) in Dadri, UP, invites a capable Digital Marketing professional to drive paid campaigns, lead management, and CRM coordination. The role also covers branding, PR, and creative content across Instagram, LinkedIn, Facebook and YouTube to boost admissions.

The candidate will craft captions, scripts and reels, coordinate with agencies, track engagement, and ensure brand consistency across channels and campaigns.

Qualifications

• Strong written English, capable of drafting captions, press notes and brochure lines without guidance.

Responsibilities

• Manage digital marketing campaigns on Google, Meta, LinkedIn, Instagram, and other platforms.
• Coordinate with web agency on landing pages, forms, redirects, page speed and fixes.
• Ensure SEO deliverables including blogs, on-page fixes and keyword tracking.
• Oversee content calendar for Instagram, LinkedIn, Facebook and YouTube.
• Draft captions, post copy and short-form scripts; coordinate reels and campus stories.
• Coordinate with PR agency for story pitches, press releases and coverage.
• Identify campus newsworthy stories for editorial and advertisement materials.
• Ensure branding creatives follow approved guidelines.

Skills

Strong written English

Canva

Adobe Photoshop

Adobe Illustrator

Brand consistency

Coordination with agencies

Attention to detail

Content creation

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

CRM

Excel/Sheets

Job description

Role & responsibilities

For Digital Marketing :-

Running, Monitoring and coordination of Paid Campaign on Google, Meta , LinkedIn ,Insta and other Social Media Platform , Maintain a Campaign Calendar aligned with Admission Cycle. Manage CRM, lead flow, source mapping, form integrations and drip automation. Coordinate with the web agency on landing pages, forms, redirects, page speed and technical fixes. Manage SEO agency deliverables blogs, on-page fixes, technical errors and keyword tracking . Ensure all campaign landing pages are live, tested and converting before spends begin.

For Branding, PR & Creative:-

• Own the content calendar across Instagram, LinkedIn, Facebook and YouTube for both institutions.
• Write captions, post copy and short-form scripts; coordinate reels, campus stories and student features.
• Track engagement, respond to comments and messages, and upscale anything sensitive.
• Capture and commission content from campus events, webinars, workshops and Instagram Lives.
• Day-to-day coordination with the PR agency story pitches, press releases, media queries and coverage tracking.
• Identify newsworthy stories from within campus: faculty achievements, student wins, placements and events.
• Coordinate print and digital feature opportunities; manage deadlines for editorial and advertisement material.

Ensure every creative follows the approved brand guidelines

Preferred candidate profile

For Digital Marketing

• Strong written English able to draft a caption, a press note and a brochure line without hand-holding.
• Working knowledge of Canva and Adobe (Photoshop / Illustrator); able to execute basic design independently.
• An eye for detail on brand consistency, spelling and layout.
• Comfortable coordinating with senior faculty, leadership and external agencies.
• a rganised, with the persistence to chase approvals and close pending items.a

• Hands-on experience running Google Ads and Meta Ads with real budgets.
• Working knowledge of GA4, Google Tag Manager and any CRM platform.
• Strong Excel / Google Sheets able to build a clean report without being asked twice.
• Comfortable chasing agencies and vendors politely but firmly, and closing loops.
• Analytical mindset with the confidence to make budget and targeting recommendations.
• Education sector or any high-volume lead-generation background.
• Familiarity with marketing automation and drip campaign tools.

For Branding, PR & Creatives

• Strong written English able to draft a caption, a press note and a brochure line without hand-holding.
• Working knowledge of Canva and Adobe (Photoshop / Illustrator); able to execute basic design independently.
• An eye for detail on brand consistency, spelling and layout.
• Comfortable coordinating with senior faculty, leadership and external agencies.
• Organised, with the persistence to chase approvals and close pending items.
• Prior experience with a PR agency, or in an education, design or lifestyle brand.
• Basic video editing for reels and short-form content.

Photography or shoot-coordination experience